MANAGEMENT THEORY

APPROACHES TO FORECASTING THE EVOLUTION OF INSTITUTIONS OF THE INNOVATIVE ENVIRONMENT
Islamutdinov Vadim, Phd of Economic sciences, docent, head of chair of economy Ugra State University, isvad@yandex.ru

Abstract: 
The paper considers the existing approaches to the forecasting the development of institutions. The drawbacks of existing approaches are showed. An approach to the forecasting of the evolution of institutions based on an assessment of their impact on the level of the transaction costs of economic agents is proposed. The possibilities of the proposed approach to explain the phenomena and problems of the development of the domestic innovative environment are showed, as well as the construction of an adequate model of the spread of the institution among economic agents.
Keywords: innovative environment, evolution of institutions, forecasting, transaction costs.

References 
1. Tambovtsev V.L. The role of market  for institutions in the institutional evolution // The Economic Bulletin of the Rostov State University. – 2005. – Volume 3. – № 4. - P. 28-36.
2. Popov E.V. Model of the evolution of economic institutions // Bulletin of the Ural State Technical University. – 2007. – № 6. - P. 10-21.
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5. Volchik V.V. The evolution of institutions of post-industrial economy in the context of the dichotomy of Veblen // The Economic Bulletin of the Rostov State University. – 2008. – Volume 6. – № 2. - P. 53-65.
6. Oleinik A.N. Institutional Economics: A Textbook. – Moscow: INFRA –M. – 2007. - 416 p.
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10. Budnik M.G., Islamutdinov V.F., Semenov S.P. Simulation of innovative behavior of the firms in the programming environment of AnyLogic // Bulletin of the Ugra State University. – 2011. – № 4. – P. 30-39.

MODERN TECHNIQUES OF ASSESSMENT OF CSR EFFICIENCY
Leshchenko O.A., Associate professor NRU HSE – St. Petersburg, lestchenko@mail.ru
Korchagina E.V., Professor NRU HSE – St. Petersburg, elena.korchagina@mail.ru

Abstract: 
The article provides the analysis of various methodological approaches to the assessment of CSR efficiency/performance, including advantages and shortcomings.
Keywords: corporate social responsibility, social investments, social efficiency, economic efficiency, CSR assessment techniques.

References 
1. Drucker P. 2001. Effektivnoe upravlenie. M.: GRAND.
2. Ivanov V.N., Gladyshev A.G., Patryshev V.I. 2001. Osnovy socialnogo upravlenia. M. —: Vyshaya shkola. 
3. Lestchinskaya K. 2006. Ne rashody, vygodnye investicii. Expert Ural (28).: http://m.expert.ru/ural/2006/28/leschinskaya/.
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5. Simon G. 1995. Teoria prinyatia reshenii v economicheskoi teorii I nauke o povedenii. Sb. Teoria firmy. SPb.: Ekonomichaskaya shkola: 54-72.
6. Turkin S. 2007. Kak vygodno byt dobrym: sdelai svoi biznes socialno otvetstvennym. M.: Alpina Pablisher.
7. Bagnoli M., Watts S. Selling to socially responsible consumers: Competition and the private provision of public goods. Journal of Economics and Management Strategy. 2003. №12 (3). Pp. 419–445.
8. Becchetti L., Di Giacomo S., Pinnacchio D. Corporate social responsibility and corporate performance: Evidence from a panel of US listed companies. Applied Economics. 2008. № 40 (5). Pp. 541–567.
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10. Bird R., Casavecchia L., Reggiani F. Corporate social responsibility and corporate performance: Where to begin? University of Technology, Sydney and Bocconi University. Milan. Working Paper, 2006.
11. Blazovich J.L., Smith L.M. Ethical corporate citizenship: Does it pay? Research on Professional Responsibility and Ethics in Accounting. Emerald Group Publishing. Bingley. 2011. Pp. 127–163.
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13. Clark C., Rosenzweig W., Long D., Olsen S. Double bottom line project report: Assessing social impact in double bottom line ventures. Methods catalog, 2004. 
http://www.shidler.hawaii.edu/Portals/1/resources/DoubleBottomLine.pdf
14. Donaldson T., Preston L. The stakeholder theory of the corporation – concepts, evidence, and implications. Academy of Management Review. 1995. №20 (1). Pp. 65–91.
15. Ehsan S., Kaleem А. An empirical investigation of the relationship between corporate social responsibility and financial performance (Evidence from manufacturing sector of Pakistan). Journal of Basic and Applied Scientific Research. 2012. №2 (3). Pp. 2909–2922.
16. Emerson J. The blended value proposition: Integrating social and financial returns. California Management Review. 2003. №45 (4). Pp. 35–51.
17. Freeman R.E. Strategic Management: A Stakeholder Approach. Boston: Pitman, 1984.
18. Freudenburg W.R. Social impact assessment. Annual Review of Sociology. 1986. №12. Pp. 451–478.
19. Gentile M.C. Social impact management: A definition. The Aspen Institute. Business and Society Program. Discussion Paper Series. Discussion Paper II. 2002. 
http://www.aspeninstitute.org/sites/default/files/content/docs/bsp/SOCIALIMPACTMANAGEMENT.PDF
20. Heal G. Corporate social responsibility: An economic and financial framework. Geneva Papers on Risk and Insurance: Issues and Practice. 2005. № 30 (3). Pp. 387–409.
21. Hillman A., Keim G. Shareholder value, stakeholder management, and social issues: what's the bottom line? Strategic Management Journal. 2001. № 22 (2). Pp. 125–139.
22. Holme R., Watts P. Corporate social responsibility: Making good business sense. World Business Council for Sustainable Development: Geneva, 2000.
23. Kang K.H., Lee S., Huh C. Impacts of positive and negative corporate social responsibility activities on company performance in the hospitality industry. International Journal of Hospitality Management. 2010. № 29 (1). Pp. 72–82.
24. Lingane A., Olsen S. Guidelines for social return on investment. California Management Review. 2004. № 46 (3). Pp. 116–135.
25. Mackey A., Mackey T.B., Barney J.B. Corporate social responsibility and firm performance: Investor preferences and corporate strategies. Academy of Management Review. 2007. № 32 (3). Pp. 817–835.
26. Maignan I., Ferrell O.C., Hult G.T.M. Corporate citizenship: cultural antecedents and business benefits. Journal of the Academy of Marketing Science. 1999. № 27 (4). Pp. 455–469.
27. Margolis J.D., Walsh J.P. Misery Loves Companies: Rethinking Social Initiatives by Business. Administrative Science Quarterly. 2003, № 48 (2), Pp. 268–305.
28. Mitchell R.K., Agle B.R., Wood D.J. Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review. 1997. № 22 (4). Pp. 853–886.
29. Orlitzky M., Benjamin J.D. Corporate social performance and firm risk: A metaanalytic review. Business and Society. 2001. № 40 (4). Pp. 369–396.
30. Orlitzky M., Schmidt F.L., Rynes S.L. Corporate social and financial performance: A meta-analysis. Organization Studies. 2003. № 24 (3). Pp. 403–441.
31. Ruf B., Muralidhar K., K. Paul. The development of a systematic, aggregate measure of corporate social performance. Journal of Management. 1998. № 24(1). Pp. 119–133.
32. Stuebs M., Sun L. 2010. Social responsibility and firm efficiency in the business services industry. Baylor University, Ball State University, Muncie. Working paper: 
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35. Waddock S.A., Graves S.B. The corporate social performance–financial performance link. Strategic Management Journal. 1997. № 18 (4). Pp. 303–319.
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37. Weiser J., Zadek S. Conversations with Disbelievers: Persuading Companies to Address Social Challenges. Ford Foundation, 2000.
38. Wheeler D., M. Sillanpaa. The Stakeholder Corporation: A Blueprint for Maximazing Stakeholder Value. Pitman, London, 1997.
39. Wu M.L. Corporate social performance, corporate financial performance, and firm size: A metaanalysis. Journal of American Academy of Business. 2006. № 8 (1). Pp. 163–171.

STRATEGIC MANAGEMENT

INTEGRATION OF COMPANIES LIKE DEVELOPMENT FACTOR OF THEIRINNOVATIVE ACTIVITY
Korol`ev V.I., Doctor of Economics, Professor, Head of Management and Marketing faculty Russian Foreign Trade Academy, janiven@rambler.ru

Abstract: 
Innovations are determined like the key factor of company’s development. During the realization of innovative activity, an important place is given to the integrative processes. Among the integration forms the article examines mergers and acquisitions, strategic alliances and innovative territorial clusters.
Keywords: Innovations, companies, mergers, acquisitions, strategic alliances, innovative territorial clusters, competitiveness, development

References
1. «Rost cherez innovacii: rossiiskii i Mezhdunarodnyi opyt». www.gtmarket.ru/news/2013/10/31/6383
2. Savanovich S.V. Problemy povysheniya innovacionnoi aktivnosti rossiiskih predpriyatii. lib.znate.ru/docs/index-145058.html?page=51
3. Sliyaniya i poglosheniya budut im naukoi. – www.pharmvestnik.ru 
4. Volkswageni Suzukiblizki k sozdaniyu al'yansa// Rosbalt. 09.12.2009 – www.rosbalt.ru/2009/12/09/69/5604. 
5. Sovremennye problemy menedzhmenta v mezhdunarodnom biznese. Pod red. Koroleva V.I. – M.: Magistr – Infra - M. 2013. S.50-56 
6. V NPO «Saturn» ustanovlen samyi moshnyi klaster v rossiiskoi promyshlennosti/ Redakciya THG. 09.2005 –http.ru/20050902/index.html
7. Soyuz promyshlennikov i predprinimatelei Sankt Peterburga – spp.spb.ru
8. Dovgii V. Klastery – sistemnyi innovacionnyi instrument – promos.ru

INVESTMENT ASSESSMENT OF THE ATTRACTIVNESS OF THE ENTERPRISE IN THE POST-INDUSTRIAL ECONOMY
Ziborov V.V., Associate Professor, Director Inter-regional Center Social and Еconomic Developments of regions of Russia, dozip@rambler.ru
Belyakova V.A., Associate Professor, Research assistant Inter-regional center Social and Еconomic Developments of regions of Russia, vera.belyakova@mail.ru

Abstract: 
The article addresses the deficits in the evaluation methods of enterprises’ investment attractiveness that are used today. There are recommendations that improve the accuracy of estimates of the future enterprise development, which will reduce investment risks. The results of the analysis can be used by investors evaluating investment enterprises’ attractiveness, as well as the stock gambler in assessing the enterprise’ prospects.
Keywords: Post-industrial period, investment assessment, intangible assets, competitiveness, accounting.

References 
1. Provisions on conducting accounting and accounting reports in the Russian Federation.
2. Instructions on application of Book of accounts of accounting of financial and economic activity of the organizations.

PUBLIC MANAGEMENT

DEVELOPMENT OF THE SMALL AND MEDIUM-SIZED BUSINESSES IN RUSSIA
Vardanyan I.S., PhD, Associate Professor, Department of International Management SPbGEU, Associate Professor of Management St. Petersburg State University Communications, ilona251@yandex.ru

Abstract: 
This paper investigates the barriers to the entrance of Russian SMEs in the international markets. It analyzes the concept of e-commerce based on the Internet and describes the reasons for the development of certain export IT-services in Russia. Models of small and medium enterprises internationalization are described. An estimation of small and medium business in Russia is given. It illustrates the key requirements for the successful development of the SME sector in Russia.
Keywords: Internationalization of small businesses, medium enterprises internationalization, international markets, e-commerce, the development of the SME sector.

References 
1. http://www.bibliofond./view
2. Gebrekidan D., Awuah G. Interorganizational Cooperation: А New View Strategic Alliances. The Саsе Swedish Firms in the International Market // Industrial Marketing Management. 2010. V. 30. Р. 697–723.
3. http://www.gks.ru/wps/wcm/connect/rosstat/rosstatsite/main/Oficial'nyi sait Federal'noi sluzhby gos. Statistiki.
4. Smirnov Yu. G. Malye predpriyatiya i intellektual'naya sobstvennost' za rubezhom i v Rossii. Uchebnoeposobie, 2010.
5. Mezhdunarodnyi menedzhment: Uchebnik dlya vuzov / Pod red. S.E. Pivovarova, L.S. Tarasevicha, A.I. Maizelya.  4-eizd. SPb.: Piter, 2008.
6. http://do.gendocs.ru 
7. Innovacionnye processy v malom predprinimatel'stve (TASISSMERUS 9803) M.2010.
8. Problemy informacionnogo obespecheniya i ispol'zovaniya internet-kommercii v sfere malogo biznesa/ Novosibirskii gosudarstvennyi universitet, ekonomicheskii fakul'tet. URL: http://www.ukonlineforbusiness.gov.uk/Government/Internenationa100 htm.
9. Federal'nyi zakon RF «Ob uproshennoi sisteme nalogooblozheniya, ucheta i otchetnosti dlya sub'ektov malogo predprinimatel'stva» ot 29.12.1995, № 222-FZ.
10. Federal'nyi zakon RF «O vnesenii izmenenii v stat'yu 18 chasti pervoi, chast' vtoruyu Nalogovogo kodeksa Rossiiskoi Federacii i v otdel'nye zakonodatel'nye akty Rossiiskoi Federacii». Proekt ot 12 maya 2006 g.

STATUS AND DEVELOPMENT OF "E-GOVERNMENT" SERVICES IN THE REPUBLIC OF KAZAKHSTAN 
Tleuberdinova A.T., Doctor of Economics, Professor, Academician E.A.Buketov Karaganda State University, tat404@mail.ru
Britskaya Ye.B., Graduate student, Academician E.A.Buketov Karaganda State University, katarios_91@mail.ru

Abstract: 
Analysis of the strategic objectives established by the government of Kazakhstan, as well as measures taken by the government of the republic on their implementation, shows that the country has carried out serious work on a system of "e-government", which helps to optimize the government activities, establishes the mutual exchange of information of all concerned institutions of the country and the population. However currently the level of “e-government” development system in Kazakhstan does not comply with the international standards of service quality. There is a necessity of the analysis of the state and development of the “e-government” services in Kazakhstan for the creation of the improvement mechanism.
Keywords: «e-government», information technologies, government effectiveness, information society, innovations

References 
1. Irhin Yu.V. Elektronnoe pravitel'stvo i socium: popytka sistemnogo sravnitel'nogo analiza // ANO Obshestvenno politicheskii zhurnal. Zhurnal politicheskoi filosofii i sociologii politiki Ponyatiya. Analiz. Hronika. Prognoz. – Sankt-Peterburg, 2005.
2. Golobuckii A., Shevchuk O. Itogi. Pochemu Vam vygodno pooshryat' vnedrenie. Tehnologiya e-government. Elektronnoe pravitel'stvo. http://capri.ustu.ru/e-government/e-government_sum.htm.
3. Zholud' A.A. Poleznost', stoimost' i cennost' «elektronnogo pravitel'stva». - Moskovskii gosudarstvennyi institut elektroniki i matematiki, 2011. // http://ecsocman.hse.ru/data/2012/03/16/1269115101/Zholud.pdf 
4. Gosudarstvennye uslugi i informaciya onlain. // http://egov.kz/ 
5. Dostizheniya elektronnogo pravitel'stva v Respublike Kazahstan // http://egov.kz/wps/myportal/Content?contentPath=/egovcontent/basic/egov 
6. Programma po razvitiyu informacionnyh i kommunikacionnyh tehnologii v Respublike Kazahstan na 2010-2014 gody ot 29 sentyabrya 2010 goda ? 983 //
7. Pravitel'stvennyi chas v Mazhilise: o rezul'tatah razvitiya otrasli info-kommunikacionnyh tehnologii. – 12 maya 2013 // http://www.nomad.su/?a=3-201205290024 
8. Korea ICT & e-Government Success through Aggressive Broadband Policy. E-Government Advisor, Moldova: eGC, 2011. – 2-3 s.
9. www.stat.kz
10.Interesnaya statistika «elektronnogo pravitel'stva». // http://egov.kz/wps/myportal/Content?contentPath=/egovcontent/basic/stat 
11. United Nations E-Government Survey 2012, New York, 2012
12. Programma formirovaniya snizheniya informacionnogo neravenstva v RK na 2007-2009 gody ot 13 oktyabrya 2006 goda № 995 //
13. Poslanie Prezidenta Respubliki Kazahstan N.A. Nazarbaeva narodu Kazahstana 2004 ot 19.03.2004
14. Kazahstan v cifrah 2011. – Astana: Agentstvo po statistike Respubliki Kazahstan, 2012.
15. Alekseeva I. Vozniknovenie ideologii informacionnogo obshestva // Informacionnoe obshestvo. Vyp. 1. M., 1999.
16. Gosudarstvennaya Programma «Informacionnyi Kazahstan – 2020» ot 8 yanvarya 2013 goda № 464. // http://adilet.zan.kz/rus/docs/U1300000464

THE PROBLEM OF ECONOMIC DEVELOPMENT AND THE "ECONOMICS OF HAPPINESS": THE QUESTIONS OF MEASUREMENT AND EVALUATION
Strizhakova E.N., Phd Economic sciences, Associate Professor of the Bryansk State Technical University, kathystr@inbox.ru

Abstract: 
It is necessary to measure the status of the country in the world for the effective management of socio-economic development of the country. GDP per capita has been the best indicator of such development for a long time, but this approach is no longer considered to be optimal in modern terms. The need of new indicators is shown in the article, also the economics of happiness is touched upon, indicating the best way of the national development strategy formation.
Keywords: human capital, wealth, happiness, index, the needs

References 
1. Seligman M. Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment, 2002.
2. Ehrenreich B. How Positive Thinking Is Undermining America, 2009.
3. Lyubomirs S. The How of Happiness: A New Approach to Getting the Life You Want, 2008.
4. Easterlin R.A. Does Economic Growth Improve the Human Lot? Some Empirical Evidence, 1974.
5. Hagerty M.R., Veenhoven R. Wealth and Happiness Revisited Growing wealth of nations does go with greater happiness // Social Indicators Research, vol.64, 2003, pp. 1–27.
6. Diener Ed. Rising income and the subjective well-being of nations// Journal of Personality and Social Psychology, Vol 104(2), Feb 2013, 267–276.
7. Easterlin R.A. The happiness-income paradox revisited. [Электронный ресурс] URL: http://www.pnas.org/content/107/52/22463. (Дата обращения: 24.07.2013.)
8. Sadkov, V. G., Samostroenko, G. M. Kontseptualno-metodicheskie osnovyi strategicheskogo planirovaniya i ih voploschenie v federalnom zakonodatelstve // Upravlenie obschestvennyimi i ekonomicheskimi sistemami (Elektronnyiy resurs): mnogopredmt. nauch. zhurn. / Elekron. zhurn. OrYol: OrYolGTU. – 2003. – № 1. [Elektronnyiy resurs] URL: http://bali. ostu. ru/umc (Data obrascheniya: 01.08.2013).
9. Kocheva, E.V. Sovershenstvovanie metodiki otsenki urovnya razvitiya chelovecheskogo kapitala [Elektronnyiy resurs] URL: http://new.volsu.ru/forum/forum36/topic197/ (Data obrascheniya: 09.08.2013).
10. KremlYov, N.D. Metodyi otsenki chelovecheskogo razvitiya // Statistika i obschestvo: istoriya, sovremennost, razvitie (k 175-letiyu obrazovaniya sluzhbyi gosudarstvennoy statistiki v Bashkortostane i Vserossiyskoy perepisi naseleniya 2010 goda): Materialyi Vserossiyskoy nauchno-prakticheskoy konferentsii. Ufa, mart 2010 g. / Bashkortostanstat, ISPPI AN RB. Ufa, 2010.
11. Belyaeva L.A. Uroven i kachestvo zhizni. Problemyi izmereniya i interpretatsii // Sotsiologicheskie issledovaniya, 2009, № 1, C. 33-42.
12. Rossiya regionov: v kakom sotsialnom prostranstve myi zhivem? Nezavisimyiy institut sotsialnoy politiki. M.: Pomatur, 2005
13. Shibaeva, N.A., Korolev, D.V. Indikativnaya model upravleniya investitsionnyimi protsessami na osnove primeneniya kriteriya garmonichnogo razvitiya regionov Rossii // Ekonomicheskiy analiz: teoriya i praktika", 2009, № 13
14. «Gallup World Poll» Gallup Media. [Elektronnyiy resurs]. URL: https://worldview.gallup.com/default.aspx (data obrascheniya: 31.07.2013). 
15. World Happiness Report [Elektronnyiy resurs] URL: http://earth.columbia.edu/articles/view/2960. (Data obrascheniya: 24.07.2013).
16. White A.G. A Global Projection of Subjective Well-being, 2006.
17. THE WORLD IN 2005 The Economist Intelligence Unit’s quality-of-life index.
18. Ekonomika schastya // Nauka i zhizn, №4, 2006.
19. The Happy Planet Index: 2012 Report [Elektronnyiy resurs] URL: www.happyplanetindex.org. (Data obrascheniya: 27.07.2013).

THE USE OF CROWDSOURCING FOR MUNICIPAL MANAGEMENT
Ivanov V.V., Doctor of Economics, PhD in Technical sciences, Professor, The Russian Foreign Trade Academy of the Ministry for Economic Development of Russia, National Research University of Electronic Technology, International University in Moscow, Advisor to the Prefect of the Zelenograd administrative district of Moscow on strategic management, IvanovVV@mos.ru
Korobova A.N., PhD in Economics, Head of the department of  Informational and Technological development, the prefecture of Zelenograd administration district of Moscow, KorobovaAN@mos.ru

Abstract: 
On the basis of analysis of different crowdsourcing technologies and projects limitations, the article develops a technique of crowdsourcing for municipal management use. There is an example of technique approbation in facilitated the crowdsourcing project «New Ways of Zelenograd Development».
Keywords: crowdsourcing, municipal management, information technologies, social technology, foresight, innovations.

References 
1. Howe J. The Rise of Crowdsourcing. – WIRED, 2006. – http://www.wired.com/wired/archive/14.06/crowds.html
2. Brabham D. Crowdsourcing as a Model for Problem Solving: An Introduction and Cases. – Convergence: The International Journal of Research into New Media Technologies. – February 2008 14: 75–90.
3. The social economy: Unlocking value and productivity through social technologies. – McKinsey Global Institute. – July 2012.
4. Ivanov V.V., Korobova A.N. Municipal'noe upravlenie. Spravochnoe posobie. – 2-e izd., dop. – M.: Infra-M, 2006.
5. Ivanov V.V., Korobova A.N. Infrastrukturnoe obespechenie kraudsorsinga dlya prodvizheniya innovacii. - Rossiiskii vneshneekonomicheskii vestnik. – 2012. – № 3. – s. 38 – 43.

ENTERPRISE MANAGEMENT

MODELING AND ANALYSIS OF SUPPLY CHAINS IN BIELORUSSIAN INDUSTRY
Kavalyov M., Phd Economics, Associate Professor, International university «MITSO», Professor of Marketing and Logistics of the Gomel branch, Candidate of Economic Sciences, associate professor, km2.gomel@mail.ru

Abstract: 
The supply chain is considered in terms of the object-oriented systems approach. The definition and properties of the supply chain are précised. The classification of the supply chain is given. A variant of the network model of the supply chain in the SCM system is proposed and a complete comparative analysis of this model with the traditional network model is performed. A mathematical model of the problem of minimizing logistics costs in the supply chain of industrial enterprise in general is given.
Keywords: logistics, enterprise, supply chain, supply chain management, network model of the supply chain.

References 
1. Stok Dzh. R., Lambert D.M. Strategicheskoe upravlenie logistikoi. – M.: INFRA –M, 2005.
2. Dybskaya V. V. Logistika: uchebnik. – M.: Eksmo, 2011. 
3. Shikin E. V. Chhartishvili A.G. Matematicheskie metody i modeli v upravlenii: uchebnoe posobie. M.: Delo, 2000.

MANAGEMENT OF LOGISTICS FLOWS BASED ON JAPANESE TECHNOLOGY:EXPERIENCE OF KANBAN TOOLS APPLICATION
Schumaev V.A., Doctor of economic Sciences, Professor, Professor of Management and Marketing of Moscow University. S.Y. Witte, vashumaev@mail.ru
Sazonov A.A., Director of logistics LLC Repair and construction company «ThreeESS», sazalex@mail.ru

Abstract: 
The adaptation of the Kanban tool of the “Toyota” production system to the Russian specificities, the actions succession of its use for the logistical process formation of delivery of the products from the warehouse to the workplace.
Keywords: experience in the use of Kanban, the logistic process, in-plant logistics.

References 
1. Singo S. Izuchenie proizvodstvennoi sistemy Toioty s tochki zreniya organizacii proizvodstva. – M.: Institut kompleksnyh strategicheskih issledovanii, 2010. 
2. VumekD. P., DzhonsD.T. Berezhlivoe proizvodstvo: kak izbavit'sya ot poter' i dobit'sya procvetaniya vashei kompanii. – M.: Al'pina Biznes Buks, 2008. 
3. Luis R. Sistema Kanban. Prakticheskie sovety po razrabotke v usloviyah vashei kompanii. – M.: RIA «Standarty i kachestvo», 2008.

USE OF «THE GOLDEN RULE OF ECONOMY» IN MANAGEMENT OF THE INDUSTRIAL ENTERPRISES
Voronina V.M., Doctor in Economics, Professor of the Economics and Management Department, Orenburg State University, voroninavm@rambler.ru
Fedorischeva O.V., Associate professor of Economics and Management Department, Orenburg State University, owa2010@rambler.ru

Abstract: 
In the article the following issues are discussed: the impovment of the instrumental assessment of the productivity of industrial enterprises business on the basis of the “golden rule of the enterprise economy” characterizing the interconnected change of growth rates of profit, revenue and assets, the principles of creation of the dynamic standard as the analytical tool expanding possibilities of justification of effective administrative decisions.
Keywords: profit growth rate, earnings growth rate, assets growth rate, dynamic normal, «gold rule of economy».

References 
1. Romanova L.E. Davydova L.V., Korshunova G.V. Ekonomicheskii analiz: uchebnoe posobie. – SPb.: Piter, 2011.
2. Kovalev V.V. Analiz balansa: ili kak ponimat' balans. – 3-e izd. pererab. i dop. – Moskva: Prospekt, 2013.
3. Chernova, A.G. Analiz deyatel'nosti firmy v sootvetstvii «zolotomu pravilu ekonomiki predpriyatiya». – Rezhim dostupa: http: //science-bsea.narod.ru/2011/ekonom_2011_1/chernova_analiz.htm 
4. Kovalev V.V. Upravlenie denezhnymi potokami, pribyl'yu i rentabel'nost'yu: uchebno-prakt. posobie. – M.: TK Velbi, Izd-vo Prospekt, 2007.
5. Prikaz Minfina RF ot 02.07.2010 g. № 66n «O formah buhgalterskoi otchetnosti organizacii». - Rezhim dostupa: http: //base.consultant.ru/cons/cgi/online.cgi?req=doc;base=LAW;n=141042 
6. Polozhenie po buhgalterskomu uchetu «Dohody organizacii» (PBU 9/99): utv. Prikazom Minfina Rossii ot 6 maya 1999 g. № 32n. – Rezhim dostupa: http://base.consultant.ru/cons/cgi/online.cgi?req=doc;base=LAW;n=131606 
7. Nadtoka T.B., Vinogradova A.G. Ekspress-ocenivanie sostoyaniya predpriyatiya na osnove proporcii tempovyh pokazatelei. – Rezhim dostupa: http://archive.nbuv.gov.ua/portal/Soc_ Gum/inek/2011_6/120.pdf
8. Fedorisheva O.V. Instrumental'noe obespechenie preventivnoi antikrizisnoi diagnostiki na promyshlennyh predpriyatiyah. Avtoref. dis. kand. ekon. nauk. – Sankt-Peterburg, 2012. – 23 s.
9. Basovskii L.E. Finansovyi menedzhment: uchebnik. – M.: INFRA-M, 2008.
10. Glazov M. M. Analiz i diagnostika finansovo-hozyaistvennoi deyatel'nosti predpriyatiya: ucheb. dlya vuzov. – CPb. : Andreevskii izdatel'skii dom, 2006.
11. Oblastnoi statisticheskii ezhegodnik 2008: Stat. sb. territorial'nogo organa Federal'noi sluzhby gosudarstvennoi statistiki po Orenburgskoi oblasti. – Orenburg, 2008.
12. Oblastnoi statisticheskii ezhegodnik. Stat. sb. territorial'nogo organa Federal'noi sluzhby gosudarstvennoi statistiki po Orenburgskoi oblasti. – Orenburg, 2000 – 2011.
13. Oblastnoi statisticheskii ezhegodnik, 2009. Stat. sb. territorial'nogo organa Federal'noi sluzhby gosudarstvennoi statistiki po Orenburgskoi oblasti.- Orenburg, 2009. – 525 s.
14. Rumyanceva E.E. Ekonomicheskii analiz: uchebnik. – M.: Izd-vo, RAGS, 2009.
15. Ctatisticheskii ezhegodnik Orenburgskoi oblasti. 2011. Orenburgstat. – Orenburg, 2011.
16 Ctatisticheskii ezhegodnik Orenburgskoi oblasti. 2012. Orenburgstat. – Orenburg, 2012.

FRANCHISE SALES MANAGEMENT IN INTERSTATE INTEGRATION
Panyukova V.V., Ph.D., Associate Professor of Finance University under the Government of the Russian Federation Department of Marketing and Logistics, Teacher-consultant of the Professional Franchising School, vpanukova@yandex.ru

Abstract: 
The development of franchise relations in Russia creates the necessity to develop a systematic approach to franchise sales management. In the article the author analyzes the basic mistakes, which are made by the Russian entrepreneurs during franchise promotion to the Russian and international markets. Under the conditions of interstate integration the approaches to the franchise promotion are very similar for Russian and foreign franchises. The author assesses the major channels of franchise promotion, including direct sales of franchises and analyzes the main risks of it. The author examines the difficulties, which an entrepreneur may face, ensuring the transfer of dealers to the format of franchisees.
Keywords: franchise, sales management, franchise promotion, franchise relationship model, franchise brokerage

References 
1. «Grazhdanskii kodeks Rossiiskoi Federacii (chast' vtoraya)» ot 26.01.1996 №14-FZ (red. ot 14.06.2012)
2. Panyukova V.V. Upravlenie otnosheniyami s pol'zovatelyami franshizy // Menedzhment v Rossii i za rubezhom, 2012, № 5, s. 90 – 97
3. Andrew J. Sherman Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy. – 2011.
4. Oficial'nyi sait Mezhdunarodnogo instituta po unifikacii chastnogo prava. [Elektronnyi resurs], Rezhim dostupa: http://www.unidroit.info

DEVELOPMENT OF QUALITY ASSESSMENT SYSTEM FOR HIGHER EDUCATION IN XXI CENTURY
Soboleva E.U., Ph.D Economics, Associate Professor, Chair of Quality Management, Moscow University of Industry and Finance «Synergy», ESoboleva@mfpa.ru

Abstract: 
Nowadays in Russia quality assessment agencies only start to emerge and develop. In Europe and some other regions of the world such agencies have already passed this stage and there exist certain standards of their activities.
Keywords: quality assurance agencies, education quality, quality assurance, AKKORK.

References 
1. Soboleva E.Yu. Associaciya INQAAHE: rol' v mirovoi sisteme garantii kachestva // Kachestvo obrazovaniya. – 2013 – № 6 
2. Soboleva E.Yu. Razvitie ekspertnyh organizacii v sfere obrazovaniya // Vysshee obrazovanie segodnya. – 2012. - №12
3. Soboleva E.Yu. Proekty v sfere obrazovatel'nogo audita: trebovaniya k ekspertam // Menedzhment v Rossii i za rubezhom. – 2012. – № 6.
4. Materialy saita www.inqaahe.org
5. Materialy saita www.enqa.eu
6. Soboleva E.Yu. Obespechenie konkurentosposobnosti ekspertnyh organizacii v sfere obrazovatel'nogo audita // Sovremennaya konkurenciya. – 2012. – № 6.

HUMAN RESOURCES MANAGEMENT

THE CONCEPT OF INTELLECTUAL MANAGEMENT
Dresvyannikov V.A., Doctor of Economics, Associate professor, Head of the department of Management and Marketing, The Financial University under the Government of the Russian Federation (affiliated branch in Penza), dva5508@yandex.ru

Abstract: 
In this article the basic principles of the concept of intellectual management are presented. The preconditions of its creation are considered. The content of its functions and their interrelation are stated. Features of intellectual management as special kind of management of the organization are developed.
Keywords: management, intelligence, intellectual management, functions of intellectual management, feature of intellectual management.

References 
1. Dresvyannikov V. A. Soderzhanie i struktura ponjatija «intellektual'nyj kapital cheloveka». Aktual'nye voprosy sovremennoj nauki i obrazovanija [Jelektronnyj resurs]: Obshherossijskaja jelektronnaja nauchnaja konferencija na osnove internet-foruma. – Nauchno-innovacionnyj centr, Krasnojarsk, 2009 – 2010. 
URL: http://e-conf.nkras.ru/konferencii/2009/Dresvjannikov.pdf 
2. Dresvyannikov V.A., Loseva O.V. Cheloveko-orientirovannaja struktura intellektual'nogo kapitala kak osnova razvitija social'no-jekonomicheskoj sistemy. Menedzhment v Rossii i za rubezhom. №6, 2011 г.

CONTROL SYSTEM OF THE LEVEL OF INTELLECTUAL CAPITAL OF THE ENTERPRISE
Faskhiev Kh.A., Doctor Technical sciences, Professor of Economy, Management and Marketing chair of Financial University under the Government of the Russian Federation, Professor of Applied Hydromechanics chair of the Ufa State Aviation Technical University, faskhiev@mail.ru
Krakhmaleva A.V., Phd Economics, Associate Professor «Management» of the Ufa State University of Economy and Service, dann76@mail.ru

Abstract: 
The intellectual capital in the post-industrial economy became a decisive productive force and defines the vector of the innovative development of the country. On the basis of the analysis of modern definitions of the category «intellectual capital», methods of its assessment, the new category «level of the intellectual capital» and the approach is offered to its measurement which is based on a method of quantitative assessment of hierarchically structured objects. The factors defining the level of intellectual capital of the enterprise are revealed and classified, a three-stage model of management is developed by level of the intellectual capital of the enterprise. The proposed research allows systematizing the management of the intellectual capital of the enterprise. An example of practical implementation of the proposed model is given.
Keywords: intellectual capital, enterprise, structure of the intellectual capital, indicators of the intellectual capital, measurement, management model.

References 
1. http://concol.ru/ru/analytics/we-are-in-press/28-vpirit/189-technologies-of-the-xxicentury
2. Chelovecheskii faktor korporativnoi kul'tury // Personal – Miks. 2004. №3.
3. Denison E. Issledovanie razlichii v tempah ekonomicheskogo rosta. – M., 1971.
4. Bazarov T.Yu., Eremina B.L. Upravlenie personalom. – M.: YuNITI, 2002.
5. http ://www.cfin.ru/ias/rev_in_acc.shtml
6. Strassman P. Bespokoinye znaniya // ComputerWorld. 1999. №42. S. 21.
7. Gelbreit D. Ekonomicheskie teorii i celi obshestva. – M.: Progress, 1979.
8. Bruking E. Intellektual'nyi kapital: klyuch k uspehu v novom tysyacheletii. – Piter, 2001.
9. Inozemcev V.L. Za predelami ekonomicheskogo obshestva. – M.: «Academia» – «Nauka», 1998.
10. Leont'ev B. B. Cena intellekta. Intellektual'nyi kapital v rossiiskom biznese. – M.: Izdatel'skii centr «Akcioner», 2002.
11. Styuart T. Intellektual'nyi kapital. Novyi istochnik bogatstva organizacii. – M.: Academia, 1999.
12. Faskhiev Kh. A. Prinyatie marketingovyh reshenii na osnove kolichestvennoi ocenki ob'ektov // Marketing v Rossii i za rubezhom. – 2010. № 5.
13. Faskhiev Kh. A. Udovletvorennost' potrebitelei i ee ocenka // Marketing v Rossii i za rubezhom. – 2010. № 2. S. 27 – 41.

ECOLOGICAL MANAGEMENT

EMPIRICAL VALUATION OF ENTERPRISE’S ECOLOGICAL MANAGEMENT
Popov E.V., Corresponding Member of the Russian Academy of Sciences, Doctor of Economic Sciences, Professor, epopov@mail.ru
Semyachkov K.A., Postgraduate student, Institute of Economics, The Ural Branch of Russian Academy of Sciences, k.semyachkov@mail.ru

Abstract: 
In this article contemporary practices of ecological management are discussed. Our opinion about the necessity to transfer the enterprises of the Russian economy to a balanced ecological and economical type of development is stated. The results of empirical research of several enterprises, aimed at the search and analysis of effective practices of contemporary ecological management are described.
Keywords: ecological management, balanced ecological and economical development, negative environmental impact, enterprise, efficiency

References 
1. Arhipov N.A., Myaskov A.V., Arzhatkina M.S. Ekologicheskaya sertifikaciya kak element ekologo-ekonomicheskogo menedzhmenta // Nauchnyi vestnik Moskovskogo gosudarstvennogo gornogo universiteta. 2012. – № 4. – S. 3– 7.
2. Atkina N.A., Hanzhina V.L., Popov E.V. Strategicheskoe planirovanie ispol'zovaniya rynochnogo potenciala predpriyatiya // Menedzhment v Rossii i za rubezhom. –2003. –№ 2. – S. 3 – 12. 
3. Butko G.P., Grechic A.A. Formirovanie sistemy ekologicheskogo menedzhmenta na predpriyatii // Izvestiya Ural'skogo gosudarstvennogo ekonomicheskogo universiteta. – 2011. – T. 37. – № 5. – S. 50 – 54.
4. Vlasov M.V., Popov E.V. Optimizaciya processov upravleniya novymi znaniyami //Menedzhment v Rossii i za rubezhom ,2007. – № 4. – S. 1– 8.
5. Dvinin D.Yu. Razvitie ekologicheskogo menedzhmenta v Rossii i mire //Vestnik Chelyabinskogo gosudarstvennogo universiteta, 2007. – № 6. – S. 131 – 135.
6. Dukmasova N.V. Problemy i perspektivy vnedreniya ekologicheskogo menedzhmenta na rossiiskih predpriyatiyah // Vestnik UrFU. Seriya: Ekonomika i upravlenie. – 2006. – № 9. – S. 116– 122.
7. Zhidko E.A., Mushtenko V.S. Organizaciya ekologicheskogo risk-menedzhmenta na predpriyatii // Nauchnyi vestnik Voronezhskogo gosudarstvennogo arhitekturno-stroitel'nogo universiteta. Seriya: Vysokie tehnologii. Ekologiya. – 2011. – № 1. – S. 15 – 19.
8. Matveeva A.A. K voprosu effektivnosti ekologicheskogo menedzhmenta na predpriyatiyah zheleznodorozhnogo transporta // Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 11: Estestvennye nauki. – 2012. – № 1. S. 65– 71.
9. Mochalova L.A. Informacionnoe obespechenie stoimost'-orientirovannogo ekologicheskogo menedzhmenta predpriyatiya // Vestnik UrFU. Seriya: Ekonomika i upravlenie. – 2009. – № 1. – S. 93– 101.
10. Mochalova L.A. Osnovnye elementy koncepcii ekologicheskogo menedzhmenta // Vestnik UrFU. Seriya: Ekonomika i upravlenie. – 2006. – № 1. – S. 92– 99.
11. Osnovnye pokazateli ohrany okruzhayushei sredy za 2013 god, statisticheskii byulleten'. http://www.gks.ru/free_doc/doc_2013/bul_dr/oxr_bul.rar
12. Piskulova N.A. Vliyanie ekologicheskogo faktora na mirovoe ekonomicheskoe razvitie //Vestnik MGIMO Universiteta, 2010. – № 6. – S. 208– 214.
13. Popov E.V., Vlasov M.V., Veretennikova A.Yu. Prozrachnost' transakcionnyh izderzhek //Vestnik UrFU. Seriya: Ekonomika i upravlenie. – 2011. – № 1. S. 4 – 13.
14. Popov E.V., Vlasov M.V., Simahina M.O. Ekonomika znanii: instituty regional'nogo razvitiya // Zhurnal ekonomicheskoi teorii, 2009. – № 3. S. 5 – 12.
15. Redina M.M., Haustov A.P. Sozdanie sistem ekologicheskogo menedzhmenta na predpriyatiyah FRG: opyt koncerna Rurgaz AG, Essen // Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Ekologiya i bezopasnost' zhiznedeyatel'nosti. – 2000. – № 4. S. 19 – 25.
16. Toropceva A.N. Formirovanie i razvitie sistemy menedzhmenta ekologicheskogo kachestva promyshlennogo predpriyatiya // Vestnik Tambovskogo universiteta. Seriya: Estestvennye i tehnicheskie nauki. – 2006. –T. 11. – № 3. S. 391– 394.
17. Trunova E.Yu., Trunov V.V. Makroekonomicheskii mehanizm strategicheskogo upravleniya ekonomikoi ustoichivogo razvitiya // Vestnik Volzhskogo universiteta im. V.N. Tatisheva, 2011. – № 23. – S. 134 –142.
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SHORT ESSAYS

COMPETITIVENESS OF RUSSIAN SYSTEM INTEGRATORS ON THE EXAMPLE OF LEADING COMPANIES BY TYPES OF COMPETITIVE STRATEGIES
Strelnikov M., Graduate student «SYNERGY» University, Senior Technical Specialist. Department of Management Systems LLC «INLINE PROEKT», mishastrelnikov@gmail.com

Abstract: 
In this article is analyzed the use of competitive strategies by the leading system integrators in terms of their competitiveness. The specificities of the competitive strategies used by the leading system integrators under the conditions of the Russian market are considered.
Keywords: competitive strategy, competitiveness, system integration, IT-market Leading companies.