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STRATEGIC MANAGEMENT
Cross-functional collaboration in empoyer brand development
Denisov A.F., candidate of psychological sciences, Associate Professor, Department of Organizational Behavior and Human Resources Management, Graduate School of Management, St. Petersburg University, denisov@gsom.spbu.ru
SPIN-code: 9531-8910; Author ID: 641898; ORCID.org/0009-0003-5858-8206
Zelenina E.P., IT-recruiter, L. Company, elizza.zell@mail.ru
Annotation:
This article describes a study of the specifics of employer branding and cross-functional teamwork, presenting the advantages and disadvantages of cross-functional teams and their impact on brand development. The recommendations developed are intended to help companies simplify cross-functional collaboration and thereby strengthen their employer brand.
Keywords: cross-functional collaboration, employer brand, talent acquisition, interaction between employees
Referenses
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2. Pampadu.ru. Chto takoe kross-funktsionalnoe vzaimodeistvie i ego preimushchestva [Elektronnyi resurs]. – Rezhim dostupa: pampadu.ru/blog/7467-chto-takoe-kross-funktsionalnoe-vzaimodejstvie-i-ego-preimushhestva/#i-3 (data obrashcheniia: 21.03.2025).
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(data obrashcheniia: 21.03.2025).
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5. Forbes Coaches Council. How To Get Recognized For Good Work: 16 Strategic And Tactful Tips [Elektronnyi resurs]. – Forbes. – Rezhim dostupa: forbes.com/councils/forbescoachescouncil/2025/03/19/how-to-get-recognized-for-good-work-16-strategic-and-tactful-tips (data obrashcheniia: 21.03.2025).
6. Ivanova A.A. K voprosu o preimushchestvakh i nedostatkakh kross-funktsionalnogo menedzhmenta na primere obrazovatelnykh organizatsii [Elektronnyi resurs]. – CyberLeninka. – Rezhim dostupa: cyberleninka.ru/article/n/k-voprosu-o-preimuschestvah-i-nedostatkah-kross-funktsionalnogo-menedzhmenta-na-primere-obrazovatelnyh-organizatsiy/viewer (data obrashcheniia: 21.03.2025).
7. Advance AG. Kross-funktsionalnye komandy: vozmozhnosti i ogranicheniia. Chto imi dvizhet i chto ikh razrushaet [Elektronnyi resurs]. – Advance AG. – Ðåæèì äîñòóïà: advance.ag/kross-funkcionalnye-komandy-vozmozhnosti-i-ogranicheniya-chto-imi-dvizhet-i-chto-ix-razrushaet/( data obrashcheniia: 21.03.2025).
8. Lectera. Kross-funktsionalnaia komanda – chto eto takoe [Elektronnyi resurs]. – Lectera. – Rezhim dostupa: lectera.com/info/ru/articles/kross-funkcionalnaya-komanda (data obrashcheniia: 21.03.2025).
9. Saby.ru. HR-marketing: kak sdelat kompaniiu privlekatelnoi dlia sotrudnikov [Elektronnyi resurs]. – Saby.ru. – Ðåæèì äîñòóïà: saby.ru/articles/staff/hr_marketing (data obrashcheniia: 21.03.2025).
10. RBC Companies. Kak IT-kompanii «prokachat» brend rabotodatelia [Elektronnyi resurs]. – RBC Companies. – Ðåæèì äîñòóïà: companies.rbc.ru/news/t4dm62IeRs/kak-it-kompanii-prokachat-brend-rabotodatelya/( data obrashcheniia: 21.03.2025).
11. Ò-BANK. How to Get the Most Out of Confluence. Chapter One [Electronic resource]//Habr: website. – URL: habr.com/ru/companies/tbank/articles/769694/
Artificial intelligence and hyperpersonalization in e-commerce: ethical challenges and strategic implementation models
Zhelevnikov E.M., Graduate student, Faculty of Business, Moscow Financial and Industrial University «Synergy», emzheleznikov@gmail.com
SPIN-code: 4389-1785
Annotation:
The article discusses ethical challenges and strategic models for the introduction of artificial intelligence and hyperpersonalization in e-commerce. The research contributes to the expansion of the scientific understanding of the ethical regulation of digital technologies and forms a methodological basis for further research in the field of digital ethics, business intelligence and sustainable technological development. The results obtained can be used by AI system developers, e-commerce specialists, digital transformation strategists, and government agencies in developing ethical codes for the use of AI in e-commerce.
Keywords: artificial intelligence, hyperpersonalization, e-commerce, ethical challenges, strategic models.
Referenses
1. Tkach D.N. Transformatsiia biznes-modelei riteila v usloviiakh tsifrovizatsii: sb. nauchnykh razrabotok aspirantov Moskovskoi mezhdunarodnoi akademii. – M., 2024. – S. 99–101.
2. Diavgo Ia.A. Vyzovy i perspektivy na rynke elektronnoi kommertsii // Osnovnye tendentsii ekonomicheskogo razvitiia Respubliki Belarus. – Minsk: BGU, 2024. – S. 44–49.
3. Shirikov M.S. Effektivnoe ispolzovanie iskusstvennogo intellekta v biznese // Nauka i obrazovanie segodnia: sb. statei Mezhdunar. nauch.-prakt. konf. – Petrozavodsk: MTsNP «NOVAIa NAUKA», 2023. – S. 200–203.
4. Asnovich N.G., Semashko Iu.V. Glavnye biznes-trendy v upravlenii sotsialnoi i elektronnoi kommertsiei na 2024 god // Organizatsionno-ekonomicheskie mekhanizmy obespecheniia promyshlennogo suvereniteta: sb. nauch. tr. IV Mezhdunar. Kosyginskogo foruma «Problemy inzhenernykh nauk: formirovanie tekhnologicheskogo suvereniteta». – M.: FGBOU VO «RGU im. A.N. Kosygina», 2024. – S. 73–79.
5. Filippov R.G. Iskusstvennyi intellekt v prodazhakh. VI Mezhdunarodnyi nauchnyi forum «Shag v budushchee: iskusstvennyi intellekt i tsifrovaia ekonomika». Kadry dlia ekonomiki dannykh: sb. nauch. statei: v 2 t. / pod obshch. red. P.V. Terelianskogo. – M.: FGBOU VO «REU im. G.V. Plekhanova», 2024. – T. 2. – S. 164–172.
GOVERNANCE
Strategic directions for implementing state policy in the field of forestry in the region
Matyushkina I.A., Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Economics and Management, Bryansk State University named after Academician I.G. Petrovsky, vuyakova@yandex.ru
SPIN-code: 1609-9446; Author ID: 657102; Scopus ID: 56872911600; ID ÐÈÍÖ: 657102; ORCID: 0000-0002-7860-8038; Researcher ID: HSH-9359-2023
Mikhaleva O.M., Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Economics and Management, Bryansk State University named after Academician I.G. Petrovsky, michaleva130182@yandex.ru
SPIN-code: 3252-9492; Author ID: 656788; Scopus ID: 56872846100; ID ÐÈÍÖ: 656788; ORCID: 0000-0003-3593-8851; Researcher ID: HSH-9363-2023
Annotation:
The article is devoted to the definition of strategic directions for the implementation of state policy in the field of forestry development in the region. The article substantiates the relevance of developing strategic directions for the development of forestry, analyzes key strategic documents that outline the directions for the transformation of forestry in the Bryansk Region, and assesses the results of the implementation of strategic documents.
Keywords: Bryansk Region, forestry, strategic development of forestry, state regulation of forestry, strategic planning documents.
Referenses
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2. Upravlenie lesami Brianskoi oblasti: ofitsialnyi sait. – Briansk. Obnovliaetsia v techenie sutok. URL: bryanskleshoz.ru/?ysclid=mejxehvhlk921502429 (data obrashcheniia: 18.08.2025).
3. Lesnoi kodeks Rossiiskoi Federatsii: tekst s izmeneniiami i dopolneniiami na 1 sentiabria 2023 g.: (priniat Gosudarstvennoi Dumoi 8 noiabria 2006 g.: odobren Sovetom Federatsii 24 noiabria 2006 g.). – Rezhim dostupa: svobodnyi. – URL: consultant.ru. – Tekst: elektronnyi (data obrashcheniia: 20.08.2025).
4. Strategiia sotsialno-ekonomicheskogo razvitiia Brianskoi oblasti na period do 2030 g.: utverzhdena postanovleniem Pravitelstva Brianskoi oblasti ot 26 avgusta 2019 g. ¹ 398-p. – Rezhim dostupa: svobodnyi. – URL: bryanskobl.ru/view-economy-strategy-2030?ysclid=mejx7113at415740745
5. Gosudarstvennaia programma «Razvitie lesnogo khoziaistva Brianskoi oblasti»: utverzhdena postanovleniem Pravitelstva Brianskoi oblasti ot 14 ianvaria 2019 g. ¹ 7-p. – Rezhim dostupa: svobodnyi. – URL: docs.cntd.ru/document/974053432?ysclid=mejxl86sai529525386
6. Abanina E.N. Pravovye usloviia formirovaniia i realizatsii kontseptsii ustoichivogo razvitiia lesnogo khoziaistva v Rossii / E.N. Abanina // Evraziiskii iuridicheskii zhurnal. – 2024. – ¹ 2 (189). – S. 287–288.
7. Ivchenko I.I. Osobennosti gosudarstvennogo upravleniia lesnym kompleksom / I.I. Ivchenko, I.A. Matiushkina // Upravlenie i tsifrovizatsiia: natsionalnoe i regionalnoe izmerenie: sb. st. IV nats. nauch.-prakt. konf. s mezhdunarodnym uchastiem, Briansk, 29 maia 2024 g. – Briansk: BGU, 2024. – S. 126–130.
BRANCH MANAGEMENT
Synergistic progress of it companies and outsourcing on the basis of digital ecosystem architecture
Vasiltsov V.S., Doctor of Economics, Professor at the Department of Economics and Management, Business School, Cherepovets State University, Cherepovets, Russia, vasiltcovvs@chsu.ru
SPIN-code: 3306-6450; Author ID: 286076
Andreev N.S., 2nd Year Doctoral Student (5.2.3. Regional and Sectoral Economics), Cherepovets State University, Cherepovets, Russia, nsandreev1@chsu.ru
SPIN-code: 5623-4454; Author ID: 1301825; ORCID: 0000-0002-6027-4658
Annotation:
The paper addresses the development of the Russian IT market through outsourcing. The paper structures and systematizes current technological trends that reveal opportunities for the co-development of IT companies and digital outsourcing in contemporary Russia. The prerequisites for the emergence of an industry ecosystem are explained, and its conceptual model is proposed.
Keywords: IT company, outsourcing, digitalization, digital technology, digital cluster, ecosystem, development strategy.
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The effectiveness of agricultural labor in the context of the innovative development of the Russian agro-industrial complex
Tretyakova L.A., Doctor of Economics, Professor, Professor of the Department of Management and Marketing, Belgorod State National Research University, 308036, Belgorod, Koneva str., 17–108A, lora_tretyakova@mail.ru
SPIN-code: 5132-6124; Author ID: 380098; Scopus ID: 57120112700; RSCI ID: 380098; ORCID: 0000-0002-0030-4341; Researcher ID: AAD-1516-2017
Àííîòàöèÿ:
The article is devoted to the issues of the impact of innovation processes on labor efficiency at the enterprises of the agro-industrial complex. The main directions of digitalization are considered as a key factor in increasing the efficiency and competitiveness of the industry, including precision agriculture, IoT monitoring in animal husbandry, ERP systems and integrated management platforms. Special attention is paid to barriers to the introduction of innovative technologies, such as technological backwardness, lack of qualified personnel and the high cost of solutions. Based on the analysis of the dynamics of the introduction of innovative technologies, the conclusion is drawn about the gradual transition of the industry to a qualitatively new technological level and the need to form an innovative infrastructure as an essential element of a sustainable and competitive agro-industrial complex.
Keywords: innovation, digitalization, agro-industrial complex, labor market, labor productivity, precision agriculture, IT platforms, monitoring, infrastructure.
Referenses
1. Piliugina A.V. Voprosy sovershenstvovaniia prognosticheskogo upravleniia proryvnymi tekhnologiiami / A.V. Piliugina // Voprosy innovatsionnoi ekonomiki. – 2020. – T. 10. – ¹ 3. – S. 1319–1332.
2. Cherednichenko E.A. Tsifrovye tekhnologii v agroprodovolstvennoi sisteme / E.A. Cherednichenko // Vestnik Kyrgyzskogo natsionalnogo agrarnogo universiteta im. K.I. Skriabina. – 2021. – ¹ 2 (56). – S. 187–191.
3. Stovba E.V. Tsifrovye tekhnologii kak innovatsionnyi draiver razvitiia selskogo khoziaistva / E.V. Stovba, R.B. Gabdulkhakov, A.V. Stovba [i dr.] // Vestnik Altaiskoi akademii ekonomiki i prava. – 2024. – ¹ 8–3. – S. 448–455.
4. Fedorenko V.F., Mishurov N.P., Buklagin D.S., Goltiapin V.Ia., Golubev I.G. Tsifrovoe selskoe khoziaistvo: sostoianie i perspektivy razvitiia: nauch. izdanie. – M.: FGBNU «Rosinformagrotekh», 2019. – 316 s.
5. Osovin M.N. Obosnovanie neobkhodimosti razrabotki Kontseptsii tekhnologicheskogo razvitiia agroprodovolstvennogo kompleksa Rossii v usloviiakh usileniia globalnykh vyzovov / M.N. Osovin // Prodovolstvennaia politika i bezopasnost. – 2023. – T. 10. – ¹ 4. – S. 577–590.
6. Daiub N. Uroven ispolzovaniia tsifrovykh tekhnologii v selskom khoziaistve Rossii / N. Daiub // Drukerovskii vestnik. – 2023. – ¹ 3 (53). – S. 162–173.
7. Altukhov A.I. Tsifrovaia transformatsiia kak tekhnologicheskii proryv i perekhod na novyi uroven razvitiia agropromyshlennogo sektora Rossii / A.I. Altukhov, M.N. Dudin, A.N. Anishchenko // Prodovolstvennaia politika i bezopasnost. – 2020. – T. 7. – ¹ 2. – S. 81–96.
8. Tretiakova L.A. Osobennosti protsessov povysheniia proizvoditelnosti truda na vysokotekhnologichnykh proizvodstvakh / L.A. Tretiakova // Aktualnye problemy i tendentsii razvitiia sovremennoi ekonomiki: sbornik materialov Mezhdunarodnoi nauchno-prakticheskoi konferentsii. – Samara, 2025. – S. 769–775.
9. Anishchenko A.N. Agricilture 4.0 kak perspektivnaia model nauchno-tekhnologicheskogo razvitiia agrarnogo sektora sovremennoi Rossii / A.N. Anishchenko, A.A. Shutkov // Prodovolstvennaia politika i bezopasnost. – 2019. – T. 6. – ¹ 3. – S. 129–140.
10. Osovin M.N. Globalnye trendy i natsionalnye strategii nauchno-tekhnologicheskogo razvitiia agroprodovolstvennogo kompleksa: rossiiskii i mezhdunarodnyi opyt / M.N. Osovin // Prodovolstvennaia politika i bezopasnost. – 2025. – T. 12. – ¹ 3. – S. 687–706.
Assessment of promising digital technologies for the development of the tourism industry in the context of global digitalization
Kovalev K.V., Research Laboratory Assistant Higher School of Management, RUDN University, 1132240971@pfur.ru
ORCID: 0009-0006-5408-7107
Beketova O.N., Doctor of Economic Sciences, Professor of the Department of Tourism and Service Higher School of Management, RUDN University, beketova_on@pfur.ru
SPIN-code: 4390-5692
Zeveke O.Yu., Candidate of Economic Sciences, Associate Professor of the Department of Tourism and Service Higher School of Management, RUDN University, zeveke-oyu@pfur.ru
SPIN-code: 7392-4410
Annotation:
The study systematizes the assessment of promising digital technologies for tourism development during 2025–2030, analyzing key areas: CRM systems, artificial intelligence, AR/VR technologies, omnichannel communications, digital twins, IoT, and blockchain. A comparative analysis of the technological maturity of Russian and global tourism markets was conducted, revealing a critical gap in venture capital investment volumes. Growth of the Russian tourism market is forecasted. Priority technologies for implementation were identified with potential for revenue growth and operational cost reduction.
Keywords: digital transformation, tourism industry, artificial intelligence, CRM systems, AR/VR technologies, digital twins, omnichannel, technological maturity.
Referenses
1. Poliakova O.R. O potentsiale ispolzovaniia iskusstvennogo intellekta v sovremennoi industrii turizma i gostepriimstva. – Cheboksary: Izdatelskii dom «Sreda», 2024. DOI: 10.31483/r-111543
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The role of digital transformation in the activities of government agencies
Korchagova L.A., Candidate of Economic Sciences, docent of the Marketing and branding Department of Russian State University for the Humanities, lakor@rggu.ru
SPIN code: 5883-7435; Author ID: 352519
Yushkova O.I., Head of the Digital Transformation Project Management Sector of a separate Moscow division (Technical Customer Service) of the Russian Scientific Research Institute for Integrated Use and Protection of Water Resources, olga.yushkova@voda.gov.ru
Annotation:
This article defines the role of digital transformation, reveals the essence of this concept and highlights the main components of digital transformation in the activities of government agencies, such as: digital technologies, changing and converting processes into electronic form, analyzing big data, artificial intelligence and information security. This article examines the indicators needed to assess the effectiveness of digital transformation programs in government agencies. By examining the concept and process of digital transformation, it is concluded that digital transformation is important and relevant to government agencies.
Keywords: digital transformation, digitalization, digital technologies, public administration, government agencies.
Referenses
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A study of the dynamics and prospects of the dairy industry in the Bryansk region
Zaitseva K.A., 2nd year graduate student, Department of Economics and Management, Bryansk State University named after Academician I.G. Petrovsky, karinoka73@gmail.com
Igolnikova I.V., Candidate of Economics, Associate Professor, Associate Professor of the Department of Economics and Management BSU named after Academician I.G. Petrovsky, inna-gukova@mail.ru
SPIN-code: 4217-3138; Author ID: 654925; Scopus ID: 56872996800; ID ÐÈÍÖ: 654925
Annotation:
This paper examines the evolution of the dairy industry in the Bryansk region, as well as predicts its further growth and development opportunities. The key factors influencing the current state of the industry are analyzed, and potential areas for future production expansion and efficiency improvement are identified. The existing problems are being studied and ways of solving them are proposed in order to stimulate the sustainable growth of the dairy sector in the region. Special attention is paid to innovative technologies and methods that can increase the competitiveness of local producers in domestic and foreign markets.
Keywords: dairy industry, production, technology, region.
Referenses
1. Vodiannikov V.T. Ekonomika i organizatsiia proizvodstva molochnoi produktsii: ucheb. posobie / V.T. Vodiannikov. – M.: Izd-vo «Kolos-s», 2023. – 147 s.
2. Brianskaia oblast v tsifrakh 2025: kratkii statisticheskii sbornik [Elektronnyi resurs]. URL: 32.rosstat.gov.ru/folder/31508
3. Promyshlennoe proizvodstvo v Brianskoi oblasti v 2022 godu: Prezentatsiia Territorialnogo organa Federalnoi sluzhby gosudarstvennoi statistiki po Brianskoi oblasti [Elektronnyi resurs]. URL: 32.rosstat.gov.ru/storage/mediabank/ Promyshlennoe%20 proizvodstvo%20122022 (1).pdf
4. Promyshlennoe proizvodstvo v Brianskoi oblasti v 2023 godu: Prezentatsiia Territorialnogo organa Federalnoi sluzhby gosudarstvennoi statistiki po Brianskoi oblasti [Elektronnyi resurs]. URL: 32.rosstat.gov.ru/storage/mediabank/prom122023.pdf
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6. Promyshlennoe proizvodstvo v Brianskoi oblasti za ianvar 2025 goda: Prezentatsiia Territorialnogo organa Federalnoi sluzhby gosudarstvennoi statistiki po Brianskoi oblasti [Elektronnyi resurs]. URL: 32.rosstat.gov.ru/storage/mediabank/prom012025.pdf
7. Sotsialno-ekonomicheskoe polozhenie Brianskoi oblasti: Doklad Territorialnogo organa Federalnoi sluzhby gosudarstvennoi statistiki po Brianskoi oblasti [Elektronnyi resurs]. URL: bryansk.gks.ru
TECHNOLOGY OF MANAGEMENT
Modern state and trends of digital management
Korolev V.I., Doctor of Economics, professor, Head of management and marketing Chair Russian Foreign Trade Academy, janiven@rambler.ru
SPIN-code: 5586-1512; Author ID: 668398; Scopus ID: 57200380194; ID ÐÈÍÖ: 668398; ORCID: 0000-0002-5229-5344; Researcher ID: Q-2651-2017
Dikul Å.V., Candidate of Economic Sciences, Sales Director «Organic Acids» LLC, janiven@rambler.ru
Annotation:
Digital management differs significantly from traditional management. This new management model offers companies significant advantages. The transition to digital management in Russian companies is driven by the need to address emerging challenges. Key trends include the transition to a data-driven management system, the development of new competencies, changes in management functions and HR practices, and the development of partnerships. The impact of these trends must be taken into account in the process of improving management.
Keywords: digitalization, digital management, problems, trends, transformations.
Referenses
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3. Aleksandrova T.V. Tsifrovizatsiia kak sovremennyi trend razvitiia menedzhmenta proizvodstvennykh organizatsii // Vestnik Iuzh.-Ural. gos. un-ta. Ser. «Ekonomika i menedzhment» – 2019. – T. 13. – ¹ 3. – S. 141.
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Artificial intelligence in education as a factor of «digital» organizational culture expectations
Krasnostanova M.V., Ph. D. of Psychological Sciences, Associate Professor, Associate Professor of the Department of Economics of Innovation, Faculty of Economics, Lomonosov Moscow State University, Moscow, krasnostanovamv@my.msu.ru
ORCID ID: 0000-0001-5720-0036; ÐÈÍÖ Author ID: 356015; SPIN-code: 8179-3961;
scholar.google: z3RLMBAAAAAJ; Researcher ID: B-8914-2018
Samuilenkov E.A., Bachelor of Economics, Lomonosov Moscow State University, Moscow, samuilenkovegor@icloud.com
ORCID: 0009-0003-9475-1832
Annotation:
The article provides an assessment of the nature and scope of the use of generative intelligence (AI) by modern students, as well as their expectations of a «digital» organizational culture in an employer company, which may be syntonic to the specifics and goals of the organization, on the one hand, and the personal values of employees, on the other, and may act as an antagonist. The current data on the scope and nature of the use of generative artificial intelligence and the expectations of modern students of the «digital» organizational culture in an employing company have been obtained, which can be useful for employing companies to improve the efficiency of hiring and adapting young professionals in the context of organizational culture.
Keywords: artificial intelligence, education, organizational culture, digitalization of education, young professionals.
Referenses
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3. Chernykh E.A. Organizatsionnaia kultura predpriiatiia v sisteme upravleniia personalom: avtoref. dis. ... kand. ekon. nauk, spetsialnost 08.00.05 «Ekonomika i upr. nar. khoz-vom» / Chernykh Ekaterina Alekseevna; Mosk. gos. un-t im. M.V. Lomonosova. – M., 2006. – 26 s. – S. 21.
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6. Gochkhaiat Dzh., Giri V.N., Suar D. Vliianie organizatsionnoi kultury na effektivnost organizatsii: oposreduiushchaia rol organizatsionnoi kommunikatsii // Global Business Review. – 2017. – T. 18. – ¹ 3. – S. 680–696. – DOI: 10.1177/0972150917692185. URL: semanticscholar.org/paper/Influence-of-Organizational-Culture-on-The-Role-of-Gochhayat-Giri/f622047840c0bc07b238831090108d1dc404823f
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8. Beletskii M.D. Vliianie tsifrovizatsii ekonomiki na organizatsionnuiu kulturu predpriiatii // Originalnye issledovaniia (ORIS). – 2021. – T. 11. – Vyp. 6. – S. 5–11.
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11. Borodinskaia E.M. Tsifrovaia kultura organizatsii kak konvergentnaia paradigma dlia prava i ekonomiki = Organization Digital Culture as Convergent Paradigm for Law and Economy / E.M. Borodinskaia, A.N. Fironov // Tsifrovaia transformatsiia. – 2022. – T. 28. – ¹ 1. – S. 48–57. – DOI: http://doi.org/10.35596/2522-9613-2022-28-1-48-57
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14. Krasnostanova M.V. & Oshevneva E.S. Metody formirovaniia i podderzhaniia splochennosti v virtualnoi komande // Voprosy upravleniia. – 2025. – ¹ 19 (1). – S. 129–146. doi.org/10.22394/6gfn2069. – EDN CTOHHH.
15. Bobyleva A.Z., Marshev V.I. Istoriia upravlencheskoi mysli. – 2-e izd., pererab. i dop. – M.: Prospekt, 2021. – 944 s. / A.Z. Bobyleva, V.M. Anshin // Voprosy ekonomiki. – 2022. – ¹ 7. – S. 155–157. – DOI: 10.32609/0042-8736-2022-7-155-157. – EDN HWZMQD.
16. Samuilenkov E.A. Rol etiki iskusstvennogo intellekta v upravlenii organizatsionnoi kulturoi predpriiatiia: vypusknaia kvalifikatsionnaia rabota, zashchishchena na ekonomicheskom fakultete MGU imeni M.V. Lomonosova pod nauchnym rukovodstvom kand. psikhol. nauk, dots. M.V. Krasnostanovoi. – 2025.
STUFF MANAGEMENT
Comprehensive hr brand formation model based on employer value proposition
Andreeva N.N., Candidate of Economics, Docent, Department of Social Psychology of Management, Siberian Transport University, natasci@list.ru
SPIN-code: 9232-6702; Author ID: 724633; ORCID: 0000-0002-1373-2564; ID ÐÈÍÖ: 724633
Annotation:
This study introduces an original comprehensive model for HR. The model integrates the components of the Employer Value Proposition (EVP) with elements of internal and external HR branding, ensuring a systematic and balanced approach to positioning the organization in the labor market. The key components of the model are identified and structured: work and working conditions, growth opportunities, people and human capital, rewards and incentives. For each component, corresponding tools and practices for internal and external branding are defined, forming a holistic system for managing the perception of the company as an employer. The proposed approach helps to overcome fragmentation in HR brand management and can be adapted for organizations across various industries and scales of operation.
Keywords: HR brand, Employer Value Proposition (EVP), comprehensive model, internal HR brand, external HR brand, human resource management, recruitment, loyalty.
Referenses
1. Osovitskaia N.A. HR-brending: upravlenie talantami, onlain-obuchenie, geimifikatsiia i eshche 15 effektivnykh praktik / N.A. Osovitskaia. – SPb.: Khedkhanter, 2014. – S. 247.
2. Osovitskaia N.A. HR-brending. Kak stat luchshim rabotodatelem Rossii / N.A. Osovitskaia. – SPb.: Khedkhanter, 2012. – S. 234.
3. Kozina E.S. Vliianie tsenovogo segmenta produktsii na privlekatelnost HR-brenda kompanii / E.S. Kozina, T.M. Lavrova // Sotsiokulturnye faktory konsolidatsii sovremennogo obshchestva: sbornik statei po materialam Mezhdunarodnoi nauchno-prakticheskoi konferentsii, Penza, 1 dekabria 2022 g. / pod redaktsiei E.V. Shchaninoi, otv. sekretar E.S. Tarkhanova. – Penza: Penzenskii gosudarstvennyi universitet, 2023. – S. 152–156. – EDN FFICXX.
4. Pinchuk A.O. HR-brend kak aktiv kompanii/A.O. Pinchuk, O.A. Mubarakshina // Intellektualnyi potentsial Sibiri: sbornik nauchnykh trudov 29-i Regionalnoi nauchnoi studencheskoi konferentsii, posviashchennoi Godu nauki i tekhnologii v Rossii, Novosibirsk, 17–21 maia 2021 g. / pod redaktsiei D.O. Sokolovoi. Chast 1. – Novosibirsk: Novosibirskii gosudarstvennyi tekhnicheskii universitet, 2021. – S. 110–111. – EDN EGMXYY.
5. Mansurov R.E. HR-brending. Kak povysit effektivnost personala / R.E. Mansurov. – SPb.: BKhV-Peterburg, 2011. – 224 s.
6. Andreeva N.N., Burtseva V.V. Protsess formirovaniia HR-brenda. V sbornike: Sistemnoe obespechenie uslovii dostoinogo truda. Materialy IV Vserossiiskoi nauchno-prakticheskoi konferentsii. – Novosibirsk, 2024. – S. 16–22.
7. Tsareva N.A., Lisitsa L.A. Mekhanizm formirovaniia brenda rabotodatelia: otsenka i prodvizhenie / N.A. Tsareva, L.A. Lisitsa // ANI: ekonomika i upravlenie. – 2018. – ¹ 3 (24).
Stress management in the organization: challenges and practices of effective management
Denisova E.V., Senior Lecturer, Department of Accounting and Management, Kaluga Branch of the Financial University under the Government of the Russian Federation, evdenisova@fa.ru
SPIN-code: 8398-7889; ORCID: 0000-0002-3454-2380; Researcher ID: JDN-1377-2023
Petrova G.V., 1st year master’s student of the Kaluga branch of the Financial University under the Government of the Russian Federation, gali.petr0va@yandex.ru
SPIN-code: 3104-2224; ORCID: 0009-0002-9606-0210
Annotation:
This article examines the theoretical practice of stress management in organizations, defining the main sources of stress in the workplace, as well as the impact of stress on employee productivity and, as a consequence, the functioning of the organization. Approaches that affect the reduction of professional stress are found, based on psychological, technological and organizational measures. The article is based on generalizations of modern domestic and foreign studies, including practical recommendations in the field of personnel management.
Keywords: stress management, organizational stress, burnout, personnel management, labor psychology.
Referenses
1. Kahn et al. Insights into the Effectiveness of Internal Audit: A Multi-Method and Multi-Perspective Study. Work & Stress, 29 (3), 251–273, 2014. URL: researchgate.net/publication/257651662_Insights_into_the_Effectiveness_of_Internal_Audit_A_Multi-Method_and_Multi-Perspective_Study (data obrashcheniia: 05.09.2025).
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5. Christina Maslach, Wilmar B. Schaufeli, Michael P. Leiter. – 2001. Job burnout. URL:
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HISTORY OF MANAGEMENT
Moscow company: some aspects of creation and activities
Klyuchko V.N., Ph.D., associate Professor of the Department of Economics and organization of production, BMSTU, vnk2000@mail.ru
SPIN-code: 6781-3260; Author ID: 344457; ID ÐÈÍÖ: 344457
Annotation:
This article examines the history of the Moscow Company’s founding and operations. Various perspectives on the time of its inception and the granting of its royal charter are presented and analyzed. New developments in the company’s corporate governance are highlighted. The characteristics and profitability of the company’s trading activities are described, as well as its subsequent transformation from a joint-stock company to a regulated company.
Keywords: Moscow Company, joint-stock company, charter, corporate governance, consuls, ships, voyages, trade, England, Russia.
Referenses
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