MANAGEMENT THEORY

Epistemology of management decisions: knowledge, intuition, and wisdom
Morozov V.A., Doctor of Economics, Professor, Department of Philosophy and Methodology of Economics Faculty of Economics, Moscow State University named after M. V. Lomonosov, mva55.00@mail.ru
SPIN-code: 6037-1609; Author ID: 691223; Scopus Author ID: 0000-0001-8089-1015; Researcher ID (WoS): ABH-1233-2020; ORCID ID: 0000-0001-8089-1015

Annotation:
The article explores the evolution of management epistemology from scientific management to post-normal science. It examines the philosophical foundations of comparing rationality and intuition in management. The article also addresses the issue of knowledge management from Socrates to artificial intelligence. It substantiates the importance of cultivating wisdom in the context of developing the epistemological maturity of managers. The article explores how philosophy shapes management schools and the role of narratives and meanings in organizational communication.
Keywords: knowledge, intuition, manager, wisdom, epistemology, management decisions, phronesis.

Referenses
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2. Teilor F.U. Printsipy nauchnogo menedzhmenta / per. s angl. A.I. Zak. – M.: Izd-vo standartov, 1991. – 104 s.
3. Saimon G.A. Metodologicheskie osnovaniia ekonomiki // Sistemnye issledovaniia. – M.: Nauka, 1991.
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11. Klain G. Sila intuitsii. Kak ispolzovat shestoe chuvstvo dlia priniatiia vernykh reshenii na rabote. – M.: Litres, 2024. – 22 s.
12. Stogova M. Intuitsiia predprinimatelia: shestoe chuvstvo uspekha. – M.: Ridero, 2024. – 20 s.
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19. Aristotel. Nikomakhova etika. – M.: URSS, 2022. – 448 s.
20. Edmondson Emi. Rabota bez strakha. Kak sozdat v kompanii psikhologicheski bezopasnuiu sredu dlia maksimalnoi komandnoi effektivnosti. – M.: Alpina, 2022. – 245 s.
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28. Uait Maikl. Narrativnaia praktika. Prodolzhaem razgovor. – M.: Genezis, 2023. – 242 s.

STRATEGIC MANAGEMENT

Scientific and technical libraries as a tool for achieving national development goals: an assessment of strategic potential based on expert analysis
Bolshakov S.N., Doctor of Economics, Professor, Russian State Social University, Chief Researcher, State Public Scientific and Technical Library of Russia, snbolshakov@mail.ru
SPIN-code: 69585403; RINTS ID: 277851; ORCID: 0000-0002-4858-8216; Scopus Author ID: 56993399900; Researcher ID: AAE-5235-2022
Bolshakova Yu.M., PhD in Economics, Associate Professor, Department of Economics and Public and Municipal Administration, Komi Republic Academy of Public Administration and Management,
project.edu.2024@jmail.com
SPIN-code: 5762-8168; RINTS ID: 875873; ORCID: 0000-0001-5951-416X; Scopus Author ID: 58850041900

The article was prepared within the framework of the state assignment of the Federal State Budgetary Institution «State Public Scientific and Technical Library of Russia» «Scientific and methodological support for the formation of a register of scientific and technical libraries and scientific and technical information centers».

Annotation:
This article examines the strategic potential of scientific and technical libraries (STLs) in implementing national scientific and technical policy. The authors propose and analyze six new STL transformation models, conducting a comparative and SWOT analysis to support their integration into the national scientific infrastructure.
Keywords: scientific and technical libraries, strategic management, activity models, SWOT analysis, scientific infrastructure, state scientific and technical policy, university libraries.

Referenses
1.  Bobrov L.K. Strategicheskoe upravlenie informatsionnoi deiatelnostiu bibliotek v usloviiakh rynka / L.K. Bobrov. M-vo obrazovaniia RF. Novosib. gos. akad. ekonomiki i upr. – Novosibirsk: NGAEiU, 2003. – ISBN 5-7014-0335-1.
2. Bulycheva A.A. Strategicheskii menedzhment v deiatelnosti bibliotek: zakonomernosti i tendentsii razvitiia // Kultura: teoriia i praktika. – 2018. – № 2 (23). – S. 12.
3.  Kudriashova G.Iu. Biblioteka v sisteme upravleniia znaniiami universiteta: aspekty i proekty // Distantsionnoe i virtualnoe obuchenie. – 2009. – № 7. – S. 77–85.
4.  Palkevich O.Ia. Proektnaia deiatelnost – instrument menedzhmenta konsensusa v sovremennoi biblioteke/O.Ia. Palkevich//Bibliotekovedenie. – 2023. – T. 72. – № 1. – S. 21–28. – DOI: 10.25281/0869-608X-2023-72-1-21-28
5. Shibaeva E.A. Deiatelnost bibliotek v kontekste natsionalnykh tselei razvitiia Rossii: itogi soveshchaniia rukovoditelei otrasli // Bibliotekovedenie. – 2025. – T. 74. – № 2. – S. 125–130. – DOI: 10.25281/0869-608X-2025-74-2-125-130
6.  Katkalo V.S., Veselova A.S., Smeltsova S.V. Metodicheskie ukazaniia dlia podgotovki kursovogo proekta «SWOT-analiz». – M.: Vysshaia shkola biznesa NIU VShE, 2021.

The interaction strategies analysis between teachers and students in implementation of artificial intelligence in the educational process
Tokarev B.E., Doctor of Economics, Professor of the Department of Marketing, State University of Management, tokarevboris@gmail.com
SPIN-code: 3331-1295; Author ID: 636624; Scopus ID: 57220963086; ORCID: 0000-0001-6057-8451
Rossikhin B.A., Senior Lecturer at the Department of Marketing, State University of Management, brosin@mail.ru
ORCID: 0009-0002-0459-0952

Annotation:
Based on the verification of empirical data obtained by the authors of this work with the results of publications by other experts, it is shown that at the beginning of 2025, in fact, both students and teachers are using artificial intelligence for their own purposes. Surveys conducted by the authors of the work showed that the share of AI use is 95% among students and 64% among teachers. The paper offers a representation of possible strategies for the legal introduction of artificial intelligence in the educational process of universities.
An analysis of the possibilities of each of the considered strategies is presented, their strengths and weaknesses are determined. A comparison of these strategies provides grounds to determine the most realistic one for implementation in regulations.
Keywords: artificial intelligence in education, teacher, student, interaction strategies, university.

Referenses
1. Rezaev A.V., Tregubova N.D. ChatGPT i iskusstvennyi intellekt v universitetakh: kakoe budushchee nam ozhidat? // Vysshee obrazovanie v Rossii. – 2023. – Vyp. 32. – № 6. – S. 19–37. DOI: 10.31992/0869-3617-2023-32-6-19-37
2. Crompton H., Burke D. Artificial intelligence in higher education: the state of the field. Int J Educ Technol High Educ 20, 22 (2023). doi.org/10.1186/s41239-023-00392-8
3. Gasanova R.R., Romanova E.A. Iskusstvennyi intellekt v vysshei shkole: problemy, vozmozhnosti, riski // Vestnik Rossiiskogo universiteta druzhby narodov. Seriia: Informatizatsiia obrazovaniia. – 2024. – T. 21. – № 4. – S. 501–515. DOI: 10.22363/2312-8631-2024-21-4-501-515
4. Gurova E.V., Krushanova R.R. Aspekty ispolzovaniia iskusstvennogo intellekta v obrazovatelnom protsesse vysshei shkoly // Sovremennaia nauka: aktualnye problemy teorii i praktiki. Seriia: Gumanitarnye nauki. – 2024. – № 11. – S. 98–100. DOI: 10.37882/2223-2982.2024.11.14
5. Gelfand A.M., Golubeva G.F., Kazakov Iu.M., Logvinov D.V., Savkin S.S. Ispolzovanie iskusstvennogo intellekta v obrazovatelnom protsesse vysshei shkoly // Ergodizain. – 2025. – № 1 (27). – S. 3–13. DOI: 10.30987/2658-4026-2025-1-3-13
6. Loskutova M.A. Iskusstvennyi intellekt v vysshem obrazovanii – proryv ili degradatsiia // Ekonomicheskie nauki. – 2024. – № 3 (232). – S. 242–247. DOI: 10.14451/1.232.242
7. Bond M. [et al.] A meta systematic review of artificial intelligence in higher education: a call for increased ethics, collaboration, and rigour // International Journal of Educational Technology in Higher Education. – 2024. – No. 21. – Pp. 2–41.
8. Kholms U. Iskusstvennyi intellekt v obrazovanii. Perspektivy i problemy dlia prepodavaniia i obucheniia / Uein Kholms, Maiia Bialik, Charlz Feidl: per. s angl. – M.: Alpina Pro, 2022. – 304 s.
9. Monakhova L.Iu. Iskusstvennyi intellekt v obrazovatelnoi deiatelnosti // Zhurnal pravovykh i ekonomicheskikh issledovanii. – 2024. – № 2. – S. 17–24. DOI: 10.26163/GIEF.2024.19.13.002
10. Kartskhiia A.A., Makarenko G.I. Pravovye gorizonty tekhnologii iskusstvennogo intellekta: natsionalnyi i mezhdunarodnyi aspekt // Voprosy kiberbezopasnosti. – 2024. – № 1 (59). – S. 2–14. DOI: 10.21681/2311-3456-2024-1-2-14
11. Tokarev B.E., Rossikhin B.A. Put potrebitelia obrazovatelnoi uslugi vysshei shkoly: legitimizatsiia iskusstvennogo intellekta v podgotovke marketologov // Vestnik universiteta. – 2025. – № 5. – S. 37–46. DOI: 10.26425/1816-4277-2025-5-28-37
12. Tokarev B.E., Rossikhin B.A. Analiz primeneniia iskusstvennogo intellekta prepodavateliami vuza // Vestnik universiteta. – 2025. – № 7. – S. 45–55. DOI: 10.26425/1816-4277-2025-7-45-55

Management of organizational changes in economic entities
Viter K.A., Ph. D. of Economic Sciences, Associate Professor of the Department of Management Theory and Business Technologies, Department of Economic Theory, Junior Research Fellow of the Basic Department of Economic and Legal Expertise of the Union of Forensic Experts «Expert Council», Plekhanov Russian University of Economics, oksa_95@mail.ru
SPIN-code: 4549-4782; Author ID: 1026767; ORCID: 0000-0002-1888-7469

Annotation:
The article examines the concept of «organizational changes» and their impact on the performance of the company and employees, which is mainly positive, since as a result of their impact, business processes are optimized and the format of employees’ work is improved by eliminating duplication of their actions. In addition, the article highlights the importance of the impact of organizational changes on the competitiveness of an organization, its stability in the market, and adaptability to changes in the external environment.
The author considers the implementation of organizational changes as a sequential process consisting of certain stages: analyzing the state of the external and internal environment of the organization, its resources, directly carrying out organizational changes, identifying deviations from the set goal, and correcting actions.
The article also compares foreign and Russian practices of organizational change, identifies their features and differences from each other.
Keywords: organizational changes, organization, business processes, organizational structure, strategy.

Referenses
1. Shirinov A.Sh. Algoritm upravleniia izmeneniiami v usloviiakh innovatsionno-orientirovannoi ekonomiki / A.Sh. Shirinov // Kazanskii ekonomicheskii vestnik. – 2018. – № 4 (36). – S. 63–71. – EDN YWBCHB.
2. Berov I.A. Osobennosti modelei upravleniia organizatsionnymi izmeneniiami / I.A. Berov // Vektor ekonomiki. – 2022. – № 11 (77). – EDN CPNZBS.
3. Ugriumova N.V. Effektivnyi mekhanizm upravleniia organizatsionnymi izmeneniiami / N.V. Ugriumova, Iu.A. Berdnikova, V.A. Ugriumov // Sovremennye naukoemkie tekhnologii. – 2023. – № 12-1. – S. 81–86. – DOI: 10.17513/snt.39864. – EDN XMNGQV.
4. Viter K.A. Organizatsionnoe razvitie – vedushchii faktor povysheniia effektivnosti upravleniia kompaniiami / K.A. Viter, V.V. Maslennikov // Menedzhment v Rossii i za rubezhom. – 2023. – № 4. – S. 65–73. – EDN KFBMQB.
5. Tsvir D.A. Vliianie organizatsionnykh izmenenii na sistemu upravleniia personalom / D.A. Tsvir // Akademicheskaia publitsistika. – 2024. – № 8-2. – S. 154–157. – EDN HYEUNK.
6. Beksultanova A.I. Upravlenie izmeneniiami v ekonomike / A.I. Beksultanova, P.M. Dzhankhotova // Tendentsii razvitiia nauki i obrazovaniia. – 2023. – № 93-3. – S. 27–31. – DOI: 10.18411/trnio-01-2023-106. – EDN TRVDEC.

Strategic sessions: a structured approach to corporate strategy development
Pobirchenko V.V., PhD in Geography, Associate Professor of the Department of World Economy, Institute of Economics and Management, V.I. Vernadsky Crimean Federal University, viktoriya_crimea@list.ru
SPIN-code: 9020-9492; Author ID: 774079; Scopus Author ID: 57203786480; ORCID-ID: 0000-0001-6234-5678
Kakutich E.Yu., PhD in Economy, Associate Professor of the Department of World Economy, Institute of Economics and Management, V.I. Vernadsky Crimean Federal University, niiurp@mail.ru
SPIN-code: 8677-9018; Author ID: 827363; Scopus Author ID: 57215913296; ORCID-ID: 0000-0002-1438-5218

Annotation:
The article examines strategic sessions as a tool for structured collective strategizing within corporate and university management systems. The purpose of the study is to develop a conceptually grounded and reproducible approach to conducting strategic sessions that ensures logical coherence of the strategic cycle stages and integration of outcomes into strategic and project management frameworks. Based on the analysis of Russian and international academic literature and organizational practices, key methodological challenges of strategic sessions are identified, including fragmentation, declarative outcomes, and weak institutionalization of results.
The authors propose a logical and structural model of a strategic session comprising four interconnected stages: analytical and diagnostic analysis, goal-setting, strategic design, and institutionalization with monitoring. Practical testing of the model in university and corporate contexts demonstrates its effectiveness in improving strategic process manageability, participant engagement, and the transformation of strategic ideas into implementable projects. The study concludes that a structured approach to strategic sessions enhances strategic governance and organizational resilience, particularly under conditions of digital transformation.
Keywords: strategic session, corporate strategy, strategic management, facilitation, project management.

Referenses
1. Gurkov I. Strategy Process as Formation and Realization of Corporate Goals: The Synthesis of Surveys in Russian Firms // Journal of East European Management Studies, Rainer Hampp Verlag. – 2009. – Vol. 14 (1). – Pp. 48–64.
2. Dimitriadi N.A., Mishurova I., Sharrbatsiuk S.Yu. Organization of the Development of a Business Strategy in Russian Manufacturers // Advances in Economics, Business and Management Research. – 2020. – Vol. 138. – Pp. 128–132.
3. Hodgkinson G., Johnson G., Whittington R. & Schwarz M. The role of strategy workshops in strategy development processes: Formality, communication, coordination and inclusion. Long Range Planning, 2006, 39 (5), 479–496. DOI:10.1016/j.lrp.2006.07.003
4. Kaplan R.S., Norton D.P. Creating the Office of Strategy Management // Harvard Business Review. – 2005. – Vol. 83. – No. 10. – Pp. 72–80.
5. Patel V.M., Chowdhury A., Li H. Improving Strategic Planning: The Crucial Role of Enhancing Relationships between Management Levels // International Journal of Management and Strategy. – 2023. – Vol. 12. – No. 2. – Pp. 45–56.
6. Medvedeva Yu.Yu. The Stakeholders’ Role in the Corporate Strategy Creation: Evidence from Russian Industrial Enterprises // Economies. – 2022. – Vol. 10. – No. 5. – Art. 116. doi.org/10.3390/economies10050116
7. Whittington R. Completing the Practice Turn in Strategy Research//Organization Studies. – 2006. – Vol. 27. – No. 5. – Pp. 613–634.
8. Mintzberg H., Ahlstrand B., Lampel J. Strategy Safari: A Guided Tour through the Wilds of Strategic Management. – New York: FT Press, 2009. – 416 p.
9. Feldman E. Divestitures: Creating Value Through Strategy, Structure, and Implementation. – New York: McGraw-Hill Education, 2022. – 288 p.
10. Babafemi I.D. Corporate strategy, planning and performance evaluation: A survey of literature // Journal of Management and Strategy. – 2015. – Vol. 6. – No. 1. – Pp. 43–54. DOI:10.15640/jmpp.v3n1a6
11. Popov E.V. Forsait-tekhnologii v razvitii innovatsionnykh ekosistem // Innovatsii. – 2021. – № 7 (281). – S. 32–38.
12. Brown T. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. – New York: Harper Business, 2019. – 272 p.
13. Kakutich E.Iu. Metodologiia proektno-analiticheskikh sessii v universitetskom strategirovanii / E.Iu. Kakutich, V.V. Pobirchenko // Universum: obshchestvennye nauki. – 2025. – № 12 (127). – S. 45–49. – DOI: 10.32743/UniSoc.2025.127.12.21247. – EDN EHNLIV.
14. Likhacheva T.V. Strategicheskie sessii kak instrument upravleniia razvitiem goskorporatsii // Upravlencheskie nauki. – 2023. – T. 13. – № 4. – S. 58–70.
15. Mrduliash P.B. Proektirovanie razvitiia v formate strategicheskikh sessii // Universitetskoe upravlenie: praktika i analiz. – 2019. – № 1–2. URL: cyberleninka.ru/article/n/proektirovanie-razvitiya-v-formate-strategicheskih-sessiy (data obrashcheniia: 03.11.2025).
16. OECD. Strategic Foresight for Better Policies. – Paris: OECD Publishing, 2021. – 78 p.
17. Dudorov A.Iu. Glavnaia kniga o fasilitatsii: prakticheskoe rukovodstvo dlia raboty s komandami / Aleksandr Dudorov, Liudmila Dudorova. – M.: Eksmo, 2025. – 384 s.
18. Cambridge Institute of Sustainability Leadership. Facilitation and Leadership for Strategic Transformation. – Cambridge: CISL Press, 2022. – 64 p.
19. Johnson G., Scholes K., Whittington R. Exploring Strategy: Text and Cases. – 12th ed. – Harlow: Pearson Education, 2020. – 928 p.
20. Pobirchenko V.V. Sovremennaia model liderstva v mezhdunarodnykh korporatsiiakh / V.V. Pobirchenko // Menedzhment v Rossii i za rubezhom. – 2025. – № 4. – S. 33–41. – EDN EZZRYS.
21. World Bank. Digitalization of Strategy Management in Emerging Economies. – Washington DC: World Bank Group, 2022. – 96 p.

TECHNOLOGY OF MANAGEMENT

The current state and prospects of professional communities development in Russia
Orlova M.V., Cand. Sci. (Econ.), Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia, rubinkaira35@mail.ru
SPIN-code: 5252-5987; Researcher ID: D-1544-2019; ORCID ID: 0000-0002-3971-6570
Mosenz V.S., the manager of expertise «VEB.RF», Master’s student of Institute of Management Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia, MosenzVS@yandex.ru
ORCID ID: 0009-0001-2592-6905
Stepanova P.I., educational project manager MTS Web Services LLC, Master’s student Master’s student of Institute of Management Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia, polina23la.poste@gmail.com
ORCID ID: 0009-0005-5057-1105

Annotation:
The purpose of the article is to substantiate the innovative role of external professional communities (Communities of Practice, CoP) in the successful development of the business community as a whole and to assess the possibility and necessity of their creation on the basis of KIBS. The research conducted by the authors revealed the difference between the perception and expectations of employees from participating in the activities of professional communities. There was a trend towards digitalization, interdisciplinarity, and the use of game mechanics as new forms of engagement. The study compared corporate and external professional communities and identified the advantages of the latter. The authors identify the key functions of professional communities, the main barriers to their development, prospects for transformation.
The conducted research allowed us to develop recommendations on improving the effectiveness of professional communities as drivers of innovation, competence development and increasing the competitiveness of companies and specialists. It has been revealed that the effectiveness of these associations directly depends on the quality of the formats, the activity of the participants and the support of employers.
Keywords: professional communities, competencies, knowledge exchange, personal brand, digitalization, knowledge-intensive business services (KIBS).

Referenses
1. Moshkova L.E., Orlova M.V., Silina S.A. Sovershenstvovanie infrastruktury vzaimodeistviia intellektualno-servisnoi kompanii // Vestnik Tverskogo gosudarstvennogo universiteta. – 2018. – № 4. – S. 30–36.
2. Braga A. KIBS Role in the Innovation and Internationalization Processes of Firms: a Bibliometric Overview / A. Braga, J. Ferreira, J. Sousa // European Conference on Innovation and Entrepreneurship. – 2022. – Vol. 17. – No. 1. – Pp. 76–84. – DOI: 10.34190/ecie.17.1.719. – EDN ZZTDMQ.
3. An Exploratory Study Linking Intellectual Capital and Technology Management towards Innovative Performance in KIBS / E. Dinu, E.M. Vătămănescu, R.M. Stăneiu, M. Rusu // Sustainability. – 2023. – Vol. 15. – No. 2. – Pp. 1356. – DOI: 10.3390/su15021356. – EDN FDZIZJ.
4. Wickramasinghe V. & Fonseka A. Human Capital, Social Capital and Intellectual Capital in Innovative Organizations: Evidence from the Sri Lankan IT Industry // Journal of Intellectual Capital. – 2021. – DOI: 10.1108/JIC-08-2020-0283
5. Kotenko E.N. Razvitie tvorcheskogo potentsiala prepodavatelei meditsinskogo vuza v usloviiakh professionalno-pedagogicheskogo soobshchestva / E.N. Kotenko, N.A. Getman // Krymskii terapevticheskii zhurnal. – 2024. – № 1. – S. 63–67. – EDN VFQPZA.
6. Molokova I.S. Nauchno-metodicheskii zhurnal «Upravlenie razvitiem obrazovaniia»: analiz deiatelnosti i rol v razvitii professionalnogo soobshchestva pedagogov / I.S. Molokova, N.A. Protchenko // Upravlenie razvitiem obrazovaniia. – 2024. – № 4. – S. 219–225. – EDN MWOAGX.
7. Tereshkina T.A. Professionalnye soobshchestva kak instrument dlia razvitiia kreativnykh industrii // Gumanitarnye, sotsialno-ekonomicheskie i obshchestvennye nauki. – 2024. – № 5 [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/professionalnye-soobschestva-kak-instrument-dlya-razvitiya-kreativnyh-industriy
8. Vladimirov Iu.L. Razvitie form professionalnykh soobshchestv: ot gildii k klasteram predpriiatii // Otraslevye rynki. – 2011. – № 5 (27), sentiabr–oktiabr [Elektronnyi resurs]. URL: virtass.ru/admin/pics/27–02_IO.pdf

Integration of modern methods into the classical educational system in the context of subcultures of higher education institutions
Karabanova N.Yu., Ph. D., associate professor of Penza state university of architecture and construction, terramarket58@yandex.ru
SPIN-code: 2287-2508; Wos Researcher ID: HJD-4389-2022; Author ID: 661646; ORCID: 0000-0001-9892-9421
Akimova M.S., Ph. D., associate professor of Penza state university of architecture and construction,tereshkina_mariy@mail.ru
SPIN-code: 6298-4974; Wos Researcher ID: ABA-1888-2021; Author ID: 587007; ORCID: 0000-0002-3899-5870
Tsapina A.A., Postgraduate Student, Assistant of the Department of Real Estate Cadastre and Law, Penza State University of Architecture and Construction, antonina.tsapina@mail.ru
SPIN-code: 1048-2358; Author ID: 1106802; ORCID: 0000-0003-4927-5040

Annotation:
Modern conditions of social development require the integration into the educational system of relevant pedagogical techniques aimed at accelerated adaptation of students to the labor market, forming a holistic picture of the world for them. Research methods: theoretical analysis and generalization of scientific literature; implementation of management theory into the methodology of professional education; questioning, Ladanov’s method and three-year monitoring of the professional growth of individuals in control groups of students. The paper substantiates the optimal directions of professional development of university students, taking into account the types of organizational subcultures, through the selection of modern teaching methods.
The results of the study are an intermediate stage for subsequent scientific generalization, but the obtained partial conclusions can be useful in drawing up educational and educational plans in higher educational institutions and are used as a basis for the formation of teachers’ own educational methods.
Keywords: organizational culture of the university, types of subcultures of student associations, educational methods, gamification, co-creation, collaboration.

Referenses
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6. Akoff R. Planirovanie budushchego korporatsii. – M.: Progress, 1985. – 183 s.
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11. Ariukova E.A., Liapina O.A., Charyeva G. Konsultirovanie v biologicheskom obrazovanii dlia professionalnoi orientatsii starsheklassnikov // Problemy sovremennogo pedagogicheskogo obrazovaniia. – 2023. – № 80-4. – S. 30–34.
12. Ariukova E.A., Naumova A.A. Rol master-klassov v professionalnoi orientatsii obuchaiushchikhsia v ramkakh shkolnoi biologii // V sb.: Pedagogicheskaia innovatika i nepreryvnoe obrazovanie v XXI veke. – 2023. – S. 77–80.
13. Evdokimova V.E., Kirillova O.A. Model prosvetitelskoi i proforientatsionnoi raboty v vuze // Vestnik Shadrinskogo gosudarstvennogo pedagogicheskogo universiteta. – 2024. – № 1 (61). – S. 72–80.
14. Ulitskaia N.Iu., Akimova M.S., Miasoedova Ia.V. Obrazovatelnye igry predstavitelei vuza so shkolnikami v protsesse proforientatsii // Voprosy pedagogiki. – 2019. – № 4-2. – S. 218–221.
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16. Kolpashnikov K.M. Kompleksnoe ispolzovanie metodov, form i sredstv obucheniia kak uslovie effektivnosti obrazovatelnogo protsessa // Upravlenie obrazovaniem: teoriia i praktika. – 2024. – № 8-1. – S. 59–64.
17. Sukiasian A.M. Pedagogicheskaia sinergetika kak sostavliaiushchaia lichnostno orientirovannogo obucheniia v sovremennoi shkole // Vektor nauki Toliattinskogo gosudarstvennogo universiteta. Seriia: Pedagogika, psikhologiia. – 2020. – № 3 (42). – S. 13–18.
18. Safronova N.Iu., Osipova M.G., Istomina M.T. Primenenie tekhnik vizualizatsii tekhnologii sotvorchestva v rabote nad izlozheniem v nachalnoi shkole // V sbornike: Psikhologiia odarennosti i tvorchestva. Sbornik nauchnykh trudov VI Mezhdunarodnoi nauchno-prakticheskoi onlain-konferentsii. – M., 2024. – S. 218–222.
19. Zhdanov A.O., Turchaninova V.N., Izgarova O.Iu. Priamye i kosvennye obieekty pri proektirovanii nastolnykh kraevedcheskikh igr // V knige: Pedagogicheskii resurs vzaimodeistviia multimediinogo parka s obrazovatelnymi organizatsiiami: novye traditsii v istoricheskom obrazovanii. Materialy Vserossiiskoi internet-konferentsii. – Ekaterinburg, 2020. – S. 108–112.
20. Kaidalova A.A., Matanova S.D. Izuchenie kraevedeniia cherez sozdanie nastolnykh didakticheskikh igr o Iakutii // Sovremennye tendentsii razvitiia nauki i tekhnologii. – 2017. – № 2-9. – S. 90–92.
21. Kravtsov Iu.V., Mishutina O.V. Populiarizatsiia nauchnykh znanii o prirode rodnogo kraia // Vestnik pedagogicheskikh innovatsii. – 2023. – № 2 (70). – S. 76–84.
22. Liuts O.S., Churilova O.Iu., Ovchinnikova E.V. Razrabotka kraevedcheskoi igry na zaniatiiakh vneurochnoi deiatelnosti so starshimi shkolnikami // Pedagogicheskii opyt: teoriia, metodika, praktika. – 2015. – № 4 (5). – S. 303–309.
23. Moiseeva T.V., Nikitina A.V. Ispolzovanie nastolnoi obrazovatelnoi igry «Tӗnche» v tseliakh populiarizatsii chuvashskoi kultury // Chuvashskii natsionalnyi muzei: liudi, sobytiia, fakty. – 2024. – № 19. – S. 254–260.
24. Nesterova K.N. Rol interaktivnykh zanimatelnykh igr v kraevedcheskom obrazovanii // Eidos. – 2014. – № 1. – S. 10.
25. Ponomareva A.I. Istoriko-kraevedcheskaia igra kak resurs formirovaniia regionalnoi identichnosti podrostkov // V sbornike: Sovremennaia industriia dosuga: vektory modernizatsii. Materialy II Vserossiiskoi nauchno-prakticheskoi konferentsii. – M., 2020. – S. 158–163.
26. Russkikh T.M. Kraevedcheskie igry kak forma aktivnoi poznavatelnoi deiatelnosti uchashchikhsia // V sbornike: Problemy shkolnogo i doshkolnogo obrazovaniia. Materialy IV regionalnogo nauchno-prakticheskogo seminara «Dostizheniia nauki i praktiki – v deiatelnost obrazovatelnykh uchrezhdenii». Moia malaia rodina = Mynam pichi dunnee. Materialy II Respublikanskoi nauchno-prakticheskoi konferentsii. – 2013. – S. 237–238.

Managing the formation of relational relationships between project risks in cross-border construction
Kuznetsov E.A., graduate student, Department of Finance and Currency and Credit Relations, All-Russian Academy of Foreign Trade of the Ministry of Economic Development of the Russian Federation, Moscow, Russian Federation, uman_z@mail.ru
Author ID: 1449-2490

Annotation:
This article examines the need to manage the formation of relational project risk relationships as a way to improve risk-based management in cross-border construction businesses in Industry 5.0.
The potential of the developed management model for an international organization based on the formation of integrated management buses to overcome the main problem – the lack of identification or late identification of project risks – is demonstrated.
Keywords: international organization management model, risk management, integration management bus, development project management, cross-border construction, artificial intelligence technologies, neural networks.

Referenses
1. Islamova S.T. Risk-menedzhment v korporativnoi sisteme upravleniia proektami / S.T. Islamova, E.A. Kachanova // Vestnik Cheliabinskogo gosudarstvennogo universiteta. – 2019. – № 7 (429). – S. 124–130. – DOI: 10.24411/1994-2796-2019-10714. – EDN ITRCCM.
2. Akulchik N.S. Problematika vnedreniia risk-orientirovannogo podkhoda v upravlenie organizatsiei / N.S. Akulchik, D.V. Varlamova // Ekonomika. Pravo. Innovatsii. – 2019. – № 1. – S. 6–9. – EDN QNCMZL.
3. Khachaturian M.V. Osobennosti vystraivaniia vzaimosviazi mezhdu mekhanizmami korporativnogo upravleniia i sistemoi upravleniia vladelcheskimi riskami v innovatsionnykh organizatsiiakh / M.V. Khachaturian // Innovatsii i investitsii. – 2023. – № 6. – S. 16–20. – EDN NWOYIO.
4. Aleshina A.Iu. Razvitie nauchno-prikladnykh vzgliadov na upravlenie riskami organizatsii / A.Iu. Aleshina // XXIII Mezhdunarodnaia konferentsiia. Istoriia upravlencheskoi mysli i biznesa. Ucheniia ob upravlenii organizatsiiami: proshloe, nastoiashchee, problemy: materialy konferentsii, Moskva, 22–23 sentiabria 2023 goda. – M.: Moskovskii gosudarstvennyi universitet im. M.V. Lomonosova, 2024. – S. 31–36. – EDN GRPTNY.
5. Khrustalev B.B. Development of integrated risk management system at construction industry enterprises / B.B. Khrustalev, O.K. Meshcheryakova, M.A. Meshcherakova // Real Estate: Economics, Management. – 2024. – No. 2. – Pp. 42–47. – EDN GDPEMK.
6. Karaboga T. Big data analytics management capability and firm performance: the mediating role of data-driven culture / T. Karaboga, C. Zehir, E. Tatoglu et al. // Review of Managerial Science. – 2023. – Vol. 17. – Pp. 2655–2684.
7. Shishkina D.N. Otsenka ekonomicheskoi effektivnosti primeneniia iskusstvennogo intellekta v stroitelstve: vybor optimalnogo metoda / D.N. Shishkina // Vestnik MGSU. – 2024. – T. 19. – № 9. – S. 1550–1561. – DOI: 10.22227/1997-0935.2024.9.1550-1561. – EDN WZMRPA.
8. Kuchinskii A.V. Integratsionnaia shina dlia obrabotki bolshikh dannykh / A.V. Kuchinskii, V.N. Gutkovskii, I.I. Piletskii // Big Data and Advanced Analytics. – 2020. – № 6-2. – S. 86–92. – EDN TIBYNQ.
9. Modelirovanie sistem upravleniia tsifrovym predpriiatiem / I.V. Ilin, O.Iu. Iliashenko, A.S. Antonov, A.A. Esedulaev // Globalnyi nauchnyi potentsial. – 2021. – № 1 (118). – S. 146–150. – EDN UZPKWC.
10. Biriukov D.A. Pochemu integratsiia ERP-sistem cherez ESB – eto sovremennoe reshenie dlia predpriiatii / D.A. Biriukov, V.A. Pavlov // Problemy razvitiia predpriiatii: teoriia i praktika: Sbornik statei XII Mezhdunarodnoi nauchno-prakticheskoi konferentsii, Penza, 22–23 aprelia 2025 goda. – Penza: Penzenskii gosudarstvennyi agrarnyi universitet, 2025. – S. 85–88. – EDN MRLEZC.
11. Kuznetsov E.A. Modelirovanie upravleniia proektnymi riskami v transgranichnom stroitelstve na osnove vnedreniia integratsionnoi shiny upravleniia / E.A. Kuznetsov // Ekonomika, predprinimatelstvo i pravo. – 2024. – T. 14. – № 12. – S. 7711–7726. – DOI: 10.18334/epp.14.12.122228. – EDN FKEUFG.
12. Makarenko S.I. Interoperabelnost organizatsionno-tekhnicheskikh sistem / S.I. Makarenko. – SPb.: Naukoemkie tekhnologii, 2024. – 313 s. – EDN YVWUGI.
13. Urazaeva T.A. Reliatsionnaia teoriia riska i ee prilozheniia k teoretiko-igrovym zadacham nechislovoi ekonomiki / T.A. Urazaeva // Statistika i Ekonomika. – 2021. – T. 18. – № 2. – S. 12–21.
14. Grigoreva O.A. Zloupotreblenie pravami potrebitelia v sfere zhilishchnogo stroitelstva/ O.A. Grigoreva // Biznes, menedzhment i pravo. – 2023. – № 1 (57). – S. 43–47. – EDN SNQLOB.

 
STAFF MANAGEMENT

Neuromanagement as a way to ensure motivation in a company based on the assessment of the team’s neuroculture
Ulyanova S.A., PhD., Associate Professor, Departments of General and Project Management, Financial University under the Government of the Russian Fеdеrаtiоn, Moscow, saulyanova@fa.ru
SPIN-code: 9260-3917; orcid.org/0000-0003-0335-5571
Astafeva O.V., PhD., Associate Professor, Departments of General and Project Management, Financial University under the Government of the Russian Fеdеrаtiоn, Moscow, astafeva86@mail.ru
SPIN-code: 3600-2945; orcid.org/0000-0001-6445-4456
Limareva Yu.A., PhD., Associate Professor, Departments of General and Project Management, Financial University under the Government of the Russian Fеdеrаtiоn, Moscow, yalimareva@fa.ru
SPIN-code: 4531-5237; orcid.org/0000-0001-7941-1459

Annotation:
In recent years, numerous managerial studies by Russian and foreign scientists have been devoted to the integration of neuroscience results into management practice and the formation of a new interdisciplinary field – neuromanagement, which is management based on knowledge from neuroscience and neuropsychology. The basis for the development of neuromanagement is information obtained as a result of scientific discoveries in the field of brain research, the mechanisms of its activity, the processes of formation of neural connections, and the functioning of the nervous system.
The article examines key neurotransmitters such as dopamine, oxytocin, and norepinephrine as the biological bases of internal and external motivation. Based on the analysis of empirical data from behavioral research, it is shown how these substances affect employee behavior, the level of engagement, increased decision-making efficiency, reduced staff turnover, increased manageability and productivity.
For the first time, an operationalized model for evaluating the collective neuroculture index (CNI) through an aggregated indicator combining neurophysiological and cultural aspects has been proposed. A practice-oriented tool is presented that makes it possible to diagnose not only the general state of the organizational environment, but also to identify specific growth points or risk areas. A typology of neuroculture levels (neuropositive, neuro-moderate, neuro-negative) with clear diagnostic boundaries and management recommendations is introduced.
Keywords: neuromanagement, typology of neuroculture levels, neurotransmitters, stimulation system, neuroculture.

Referenses
1. Tereshchenko I.S. Neirokulturologiia kak nauka o spetsifike vliianiia kulturnoi sredy na mozg cheloveka / I.S. Tereshchenko // Traditsionnye natsionalno-kulturnye i dukhovnye tsennosti kak fundament innovatsionnogo razvitiia Rossii. – 2020. – № 2 (18). – S. 49–51. – EDN MILFQL.
2. Kireeva A.A., Shimanaev S.P., Khalimon E.A. Neironauka: vnedrenie i razvitie neiromenedzhmenta v Rossiiskoi Federatsii // Vestnik universiteta. – 2025. – № 6. – S. 26–35.
3. Shabanov P.D. Struktura funktsii, retseptorov dofamina // Obzory po klinich. farmakol. i lek. terapii. – 2002. – № 1. – S. 2–18.
4. Kozlov P.V., Keshchian L.V., Lialichkina N.A., Iksanova E.Z., Kovaleva R.F. Rol oksitotsina v moduliatsii sotsialnogo i materinskogo povedeniia // Lechebnoe delo. – 2023. – № 4. – DOI: 10.24412/2071-5315-2023-13028
5. Saboory E., Ghasemi M., Mehranfard N. Norepinephrine, neurodevelopment and behavior // Neurochemistry International. – 2020. – Vol. 135.
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8. Abramishvili R.N. Osobennosti kognitivnoi sfery uchastnikov trudovoi deiatelnosti v usloviiakh virtualnoi realnosti / R.N. Abramishvili, N.V. Zazhogina, R.V. Kishikov // Pedagogika i psikhologiia obrazovaniia. – 2018. – № 2. – S. 62–70. – EDN XUXQLJ.
9. Astafeva O.V. Indeks tsifrovoi zrelosti naseleniia v upravlenii fizicheskim zdorovem / O.V. Astafeva, S.A. Ulianova, O.A. Borodina, L.V. Perednikh // Teoriia i praktika fizicheskoi kultury. – 2025. – № 10. – S. 42–44. – EDN EYZNCX.

Crisis human resource management in modern organizations in the retail sector
Novoselova O.V., candidate of Chemical Sciences, Associate Professor Department of human resources management, Samara National Research University named after academician S.P. Korolev, Russian Federation, Samara, Olganovo63@gmail.com
SPIN-code: 6543-3478; ORCID.org: 0000-0003-2684-2399
Gorbunova A.V., student of the direction «Personnel Management» Samara National Research University named after academician S.P. Korolev, Russian Federation, Samara, arina.gor.vl@gmail.com
ORCID.org: 0009-0005-1906-720X

Annotation:
This article is dedicated to the issues of crisis human resource management in the context of an unstable economic environment. It explores key factors and approaches to management during a crisis period, including principles aimed at stabilizing the organization’s situation. The article defines the main aspects of personnel policy in times of instability. Special attention is given to the role of personnel and optimization of business processes, as well as modern recruitment methods using digital technologies.
Keywords: crisis management, crisis human resource management, human factor, recruiting, personnel policy.

Referenses
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2. Korotkov E.M. Antikrizisnoe upravlenie + dopmaterialy v EBS: uchebnik dlia vuzov / E.M. Korotkov. – M.: Izd-vo «Iurait», 2020. – 406 s. – (Vysshee obrazovanie).
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4. Demchuk O.N., Efremova T.A. Antikrizisnoe upravlenie. – 2022. – 251 s.
5. Popov R.A. Antikrizisnoe upravlenie: uchebnik / R.A. Popov. – M.: Vysshaia shkola, 2005. – 429 s.
6. Fedorova A.E., Tokareva Iu.A. Antikrizisnoe upravlenie personalom organizatsii / uchebnoe posobie. – Ekaterinburg: Izd-vo Ural. un-ta, 2017. – 172 s.
7. Arkhangelskaia O. Antikrizisnoe upravlenie personalom na predpriiatii / O. Arkhangelskaia // Kadrovik. Kadrovyi menedzhment. – 2019. – № 4. – S. 21–22.
8. Vasiaicheva V.A., Novoselova O.V. Razvitie mekhanizma upravleniia kadrovymi riskami kak kliuchevogo elementa innovatsionnogo rosta predpriiatii v usloviiakh krizisa // Ekonomika i predprinimatelstvo. – 2023. – № 1 (150). – S. 1182–1185.
9. Vaniurikhin F.G., Pisarenko O.V. Antikrizisnoe upravlenie personalom na sovremennom proizvodstvennom predpriiatii / F.G. Vaniurikhin, O.V. Pisarenko // Nauchnaia elektronnaia biblioteka «Kiberleninka» [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/antikrizisnoe-upravlenie-personalom-na-sovremennom-proizvodstvennom-predpriyatii
10. Orlov P. Antikrizisnoe upravlenie kompaniei: chto eto takoe, kak rabotaet i kogda pora nachinat [Elektronnyi resurs]. URL: skillbox.ru/media/management/antikrizisnoe-upravlenie-kompaniey-chto- eto-takoe-kak-rabotaet-i-kogda-pora-nachinat/(data obrashcheniia: 20.03.2025).
11. Tsareva N.A., Kolpakova T.A. Rekrutment: sovremennye metody realizatsii // ANI: ekonomika i upravlenie. – 2021. – № 3 (36) [Elektronnyi resurs]. URL: cyberleninka.ru/article/n/rekrutment-sovremennye-metody- realizatsii (data obrashcheniia: 15.04.2025).
12. Sushko A.G. Vnedrenie tekhnologii onlain-rekrutinga v sistemu upravleniia personalom/A.G. Sushko, O.A. Lymareva // Ekonomika i biznes: teoriia i praktika. – 2023. – № 11-3 (105). – S. 100–102. – DOI: 10.24412/2411-0450-2023-11-3-100-102. – EDN STFYTL.

QUALITY MANAGEMENT

Social aspects of the use of call centers in improving the quality of patient examination in medical organizations
Kosinova N.N., Doctor of Economics, Professor, Professor of the Department of Economics and Management, Volgograd State Medical University, nnn_05@mail.ru
SPIN-code: 4947-3569; Author ID: 507-348; Scopus ID: 56549953000; ORCID: 0000-0003-4298-6018
Ischuk V.S., 2nd year master’s student, direction of training «Management», Volgograd State Medical University, ishukvaleria@yandex.ru

Annotation:
The study is devoted to the consideration of the social significance and key benefits of the introduction of call centers in the activities of medical institutions.
Special attention is paid to the study of the influence of social factors, such as trust and patient satisfaction, on the perception of medical services. It is shown that CTI Omni-type systems facilitate the integration of multiple communication channels and the implementation of an individual approach to each patient’s care. An integrated approach combining technological advances and a social component is considered as a key factor for achieving high quality standards in healthcare.
Keywords: social aspects, call centers, medical care, quality of service, personalization, trust, satisfaction, innovation, integration of communication channels.

HISTORY OF MANAGEMENT

Academic staff’s motivation system evaluation retrospectie analysis
Lazaridi K.L., Post-graduate student, Department of Management and Marketing, Institute of Economics and Management, Volgograd State University, Volgograd, Russian Federation, k.lazaridi@internet.ru
SPIN-code: 6527-4441; Author ID: 1302964; ORCID ID: 0009-0004-4310-1095
Mushketova N.S., Doctor of Economics, Department of Management and Marketing, Institute of Economics and Management, Volgograd State University, Volgograd, Russian Federation, nmushketova@yandex.ru
SPIN-code: 3455-4903; Author ID: 391060; Researcher ID: (WoS): J-8283-2017; ORCID ID: 0000-0002-1778-0926

Annotation:
The article presents a comprehensive analysis of the evolution motivation systems of academic staff at higher educational institutions in Russia from the period of the Russian Empire to the present. Based on the historical and sociological approach, motivational mechanisms’ transformation, academic community’s value orientations changes and the ratio of material and nonmaterial incentives in different historical periods are investigated. Particular attention is paid to identifying stable trends and specific features of motivation of academic work in the context of socio-economic and political realities.
Keywords: academic staff, higher education, historic evolution, material stimulation, motivation, non-material motivation, academic staff.

Referenses
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Modern concepts of management, or what modern managers should know and be able to do
Golovetsky N.Ya., Candidate of Economics, professor; Dean of the Faculty of Economics and Management, the Russian Presidential Academy of National Economy and Public Administration (RANEPA, Moscow regional branch), golovetskiy-ny@ranepa.ru
SPIN-code: 5522-2934; Author ID: 715010; ORCID ID: 0000-0002-4158-5741
Ponuzhdaev E.A., Doctor of Philosophy, associate professor; professor of the Russian Presidential Academy of National Economy and Public Administration (RANEPA, Moscow regional branch), ponuzhdaev-ea@ranepa.ru
SPIN-code: 3938-2224; Author ID: 412892

Annotation:
The article presents and justifies the paradigm «Management is the history of management», as well as some practical recommendations for more effective training of management personnel in Russian higher education institutions.
Keywords: history of management, modern management, management concepts (models), Fons Trompenaars, Piet Hein Coebergh, 100 management models.

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