STRATEGIC MANAGEMENT

Improvement of target market choosing process based on identification of gaps in managers’ conceptual apparatus
Dimitriadi N.А., Doctor of Economics, Doctor of Medicine, professor, director of Institute of Interdisciplinary Research of Global Processes and Strategic Management, Rostov State University of Economics (RINH), Rostov-on-Don, Russia, ndimitriadi@yandex.ru
SPIN-code: 9171-5995; Author ID: 491683; ORCID: 0000-0003-3731-9720; Scopus Author ID: 35423340600; Web of Science Author ID: H-2287-2016

Salmanova E.A., applicant of academic degree of candidate of economic sciences, department of General and Strategic Management, direction 5.2.6 «Management», Rostov State University of Economics (RINH), Rostov-on-Don, Russia, Salmanova@matfmc.ru
ORCID: 0009-0007-2625-8316

Annotation:
Based on data of expert interviewing and managers surveying identified differences between real and reference structure of conceptual apparatus representing a base of «technological» target market choosing. Developed an algorithm of gaps in managers’ conceptual apparatus identification. Suggested original matrix instruments oriented on key stages of the target market choosing algorithm realizing.
Keywords: target market, conceptual apparatus, conceptual model, gaps in conceptual apparatus correcting, strategic management.

Referenses
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6. Ekhlakov Iu.P. Mnogokriterialnaia zadacha podderzhki priniatiia reshenii pri vybore variantov postavki na tselevye rynki lineiki programmnykh produktov / Iu.P. Ekhlakov, D.N. Baraksanov // Doklady Tomskogo gosudarstvennogo universiteta sistem upravleniia i radioelektroniki. – 2015. – № 3 (37). – S. 114–119.
7. Kutkut N. Formal and Informal Target Market Selection in New Ventures: A Factor Analysis. – 2012 January. URL: researchgate.net/publication/262263395_Formal_and_Informal_Target_Market_Selection_in_New_Ventures_A_Factor_Analysis (data obrashcheniia: 23.06.2025).
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9. Sukoroto. Target Market Selection Using MCDM Approach: A Study of Rolling Stock Manufacturer /
Sukoroto, Haryono Siswoyo, Kharisma Bedy // Journal of Distribution Science. – 2020. – No. 18-7. – Pp. 63–72. URL: dx.doi.org/10.15722/jds.18.7.202007.63 (data obrashcheniia: 23.06.2025).
10. Dimitriadi N.A. Freimovyi analiz predstavlenii menedzherov o svoistvakh tselevogo rynka: znachimost prognoziruemoi effektivnosti biznes-strategii / N.A. Dimitriadi, T.A. Khodareva, S.A. Andreev, M.V. Mikholap // Ekonomika ustoichivogo razvitiia. – 2020. – № 3 (43). – S. 49–53. – EDN SJVNJE.
11. Salmanova E.A. Vybor tselevogo rynka pri razrabotke biznes-strategii: struktura «etalonnogo» poniatiino-kategorialnogo apparata menedzherov // Ekonomika ustoichivogo razvitiia. – 2025. – № 3 (63). – S. 287–292.
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2004%20pdf&url=https%3A%2F%2Fdr-ama.com%2Fwp-content%2Fuploads%2F2013%2F10%2FStrategic-Management.pdf&lr=39&mime=pdf&l10n=ru&sign=d59d269d6d8e619ebc8fa4cd10a6c408&keyno=0&nosw=1&serpParams=tm%3D1767342947%26tld%3Dru%26lang%3Den%26name%3DStrategic-Management.pdf%26text%3DColin%2BWhite.%2BStrategic%2Bmanagement.%2BPALGRAVE%2BMACMILLAN%2B2004%2Bpdf%26url%3Dhttps%253A%2F%2Fdr-ama.com%2Fwp-content%2Fuploads%2F2013%2F10%2FStrategic-Management.pdf%26lr%3D39%26mime%3Dpdf%26l10n%
3Dru%26sign%3Dd59d269d6d8e619ebc8fa4cd10a6c408%26keyno%3D0%26nosw%3D1 – p. 53 (data obrashcheniia: 04.07.2025).
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17. Nikitina E.A. Osvoenie studentami poniatiinogo apparata pedagogiki kak problema sovremennogo vysshego obrazovaniia / E.A. Nikitina // Mir nauki. Pedagogika i psikhologiia. – 2023. – T. 11. – № 6.
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URL: grebennikon.ru/article-fppi.html (data obrashcheniia: 15.07.2025).
9. Nikitin M.A. Poniatiino-kategorialnyi apparat formulirovaniia tselei kommercheskoi deiatelnosti v kontekste primeneniia biznes-analiza // Uchet i statistika. – 2023. – T. 20. – № 2. – S. 43–61. – DOI: 10.54220/1994-0874.2023.91.91.005. – EDN DDSSSB.
20. Kak rasschitat idealnyi razmer vyborki: kalkuliator na pomoshch // Kurs «Analitika dannykh» [Elektronnyi resurs]. URL: sky.pro/wiki/python/ponimaem-funktsiyu-enumeratev-python-na-primere-koda/ (data obrashcheniia: 15.07.2025).
21. Analiticheskii tsentr «Ekspert Iug» [Elektronnyi resurs]. URL: expertsouth.ru/ratings/krupnejshie-kompanii/50-krupneyshikh-kompaniy-rostovskoy-oblasti-po-itogam-2024-goda/ (data obrashcheniia: 15.07.2025).

Synergetic model of operational efficiency based on the integration of lean manufacturing and resource-saving technologies
Pytiev N.N., postgraduate student, Samara State University of Economics, nikolay.pytiev@yandex.ru
SPIN-code: 6847-3690; Author ID: 1202804; ORCID: 0009-0006-7236-0699

Annotation:
The article addresses the problem of limited effectiveness from the isolated application of operational efficiency improvement tools in enterprises. The author proposes a synergetic model of a «lean resource-saving system» that integrates the principles of lean manufacturing, resourcesaving technologies, and simple automation devices («karakuri»). An adaptive category of «optimal production» is introduced and substantiated, allowing situational deviations from specific lean manufacturing requirements.
Keywords: lean manufacturing, resource-saving technologies, key performance indicators (KPIs), operational efficiency management of enterprises.

Referenses
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2. Laiker D. Dao Toyota: 14 printsipov menedzhmenta vedushchei kompanii mira / D. Laiker; per. s angl. P. Mironova. – 2-e izd. – M.: Alpina Pablisher, 2022. – 492 s.: il.
3. Kiselev D.N. Kaidzen-filosofiia v ramkakh tsennostno-orientirovannogo upravleniia proizvodstvom / D.N. Kiselev // Originalnye issledovaniia. – 2024. – T. 14. – № 3. – S. 112–117. – EDN GSRKIG.
4. Afaunova M.B. Optimizatsiia proizvodstvennogo protsessa na osnove primeneniia teorii ogranichenii sistem / M.B. Afaunova // Ekonomicheskii vektor. – 2025. – № 2 (41). – S. 39–42. – DOI 10.36807/2411-7269-2025-2-41-39-42. – EDN OZMXNA.
5. Braidin I.A. Aktualnye voprosy kontseptsii vseobshchego upravleniia kachestvom (TQM) v deiatelnosti amerikanskikh i rossiiskikh kompanii / I.A. Braidin, D.D. Vlaskin, A.A. Demin, I.P. Bandurina // Ekonomika i upravlenie: problemy, resheniia. – 2025. – T. 12. – № 3 (156). – S. 21–29. – DOI 10.36871/ek.up.p.r.2025.03.12.003. – EDN IKPGUY.
6. Filatov V.V. Metod «Shest sigm» v sisteme metodov upravleniia kachestvom DMAIC dlia dostizheniia operatsionnoi effektivnosti proizvodstva / V.V. Filatov, Kh.Z. Ksenofontova, N.Iu. Logunova, O.A. Polianskaia // Zhurnal prikladnykh issledovanii. – 2023. – № 11. – S. 10–18. – DOI 10.47576/2949-1878_2023_11_10. – EDN IDQXHI.
7. Matveeva A.E. Karakuri kak instrument berezhlivogo proizvodstva i sposob razvitiia inzhenernogo myshleniia / A.E. Matveeva // Vestnik nauki. – 2024. – T. 2. – № 10 (79). – S. 116–120. – EDN FGGWFC.
8. Bogomolova E.V. Teoreticheskie aspekty resursosberezheniia na predpriiatii / E.V. Bogomolova, D.V. Burashnikov // Innovatsionnaia ekonomika: perspektivy razvitiia i sovershenstvovaniia. – 2024. – № 8 (82). – S. 29–36. – EDN SPFTDE.
9. Pytev N.N. Berezhlivoe proizvodstvo: kontrintuitivnye podkhody k povysheniiu operatsionnoi effektivnosti / N.N. Pytev // Liderstvo i menedzhment. – 2025. – T. 12. – № 5. – S. 1091–1108. – DOI 10.18334/lim.12.5.123039. – EDN IUTTUE.
10. Sheremeteva S.A. Model tsikla PDCA – osnova novykh metodologii upravleniia kachestvom / S.A. Sheremeteva // Standarty i kachestvo. – 2024. – № 13. – S. 62–69. – EDN QUPXDU.

BRANCH MANAGEMENT

Methodological foundations for evaluating the effectiveness of product lifecycle management systems in the food industry
Semchishina O.T., Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Economics, NUST MISIS, Moscow, Russia, shipkova.ot@misis.ru
Author ID: 481675; Scopus ID: 10040056000; SPIN-code: 1156-3266; Researcher ID: S-3364-2017; ORCID ID: 0000-0002-5705-0880
Kopyseva M.G., laboratory assistant of the educational laboratory of the Department of Economics, NUST MISIS, Moscow, Russia, m2201108@edu.misis.ru
Researcher ID: PBV-2768-2025; ORCID: 0009-0004-0864-6794

Annotation:
The article examines current trends and methodological foundations that reveal the essence of product Lifecycle Management (PLM) systems and the specifics of their adaptation in the field of food industry. The process of implementing PLM solutions is analyzed and a comparative review of the most widely used methods for evaluating their effectiveness is carried out. Their key advantages, limitations and practical applicability are revealed. The strategies of integration of PLM systems and the specifics of their management within the framework of the activities of food industry enterprises are considered.
Keywords: PLM, product lifecycle management, food industry, efficiency assessment, evaluation methodology, integration of information systems.

     Referenses
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2. Gracheva I.V. Upravlenie zhiznennym tsiklom produkta v oblasti informatsionnykh tekhnologii: metody i instrumenty dlia optimizatsii protsessov i povysheniia effektivnosti / I.V. Gracheva // Vestnik nauki. – 2023. – № 12 (69).
3. Khudiakova T.A. Protivorechiia v traktovkakh poniatiia zhiznennogo tsikla izdelii. Zhiznennyi tsikl izdeliia kak biznes-model / T.A. Khudiakova, A.V. Shmidt, I.A. Samodfeev // Vestnik Iuzhno-Uralskogo gosudarstvennogo universiteta. Seriia «Ekonomika i menedzhment». – 2021. – T. 15. – № 1. – S. 117–123. – DOI: 10.14529/em210112  
4. Egorian V.V. Vidy integratsii programmnykh prilozhenii / V.V. Egorian, A.V. Kalugin // Stolypinskii vestnik. – 2022. – № 9. – S. 5091–5099.
5. Afanasev A.A. Tsifrovaia transformatsiia mashinostroeniia Rossii v kontekste chetvertoi promyshlennoi revoliutsii / A.A. Afanasev // Voprosy innovatsionnoi ekonomiki. – 2024. – T. 14. – № 1. – S. 221–240. – DOI: 10.18334/vinec.14.1.120242
6. Kamaletdinova L.R. Obzor promyshlennykh PLM-sistem / L.R. Kamaletdinova, A.A. Romanov // Vestnik Ulianovskogo gosudarstvennogo tekhnicheskogo universiteta. – 2023. – № 3. – S. 41–46.
7. Inciteful [Elektronnyi resurs]. – URL: inciteful.xyz/ (data obrashcheniia: 14.11.2025).
8. Dottori N. Digital Transformation of Agri-Food Sector: Enablers for Wine Industry with PLM and DPP/N. Dottori, V. Fani, R. Bandinelli, M. Rossi, P. Barrios, J. Le Duigou, B. Eynard // Lecture Notes in Mechanical Engineering: Proceedings of the International Conference on Research into Design. – 2025. – Pp. 357–368. DOI: 10.1007/978-981-96-5511-3_28
9. Mohammadian N. Social Media Product Data Integration with Product Lifecycle Management; Insights for Application of Artificial Intelligence and Machine Learning / N. Mohammadian, N. Mechai, O. Fatahi Valilai//2021 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). – 2022. – Pp. 238–247. DOI: 10.1109/IEEM55944.2022.9989781
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11. Purwaningsih I. Current status of functional foods research and development in indonesia: opportunities and challenges / I. Purwaningsih, R. Hardiyati, M. Zulhamdani, C.S. Laksani, Y. Rianto // Jurnal Teknologi dan Industri Pangan. – 2021. – Vol. 32. – No. 1. – Pp. 83–91. DOI: 10.6066/jtip.2021.32.1.83
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13. Tai Y.-M. Effects of product lifecycle management systems on new product development performance / Y.-M. Tai // Journal of Engineering and Technology Management. – 2017. – Vol. 46. – Pp. 67–83.
DOI: 10.1016/j.jengtecman.2017.06.001
14. Pinna C. An approach to improve implementation of PLM solution in food industry-case study of Poult Group / C. Pinna [et al.] // International Journal of Product Lifecycle Management. – 2017. – Vol. 10. – No. 2. – Pp. 151–170.
15. Shut A.A. Spetsifika tsifrovykh platform v proizvodstvennom sektore: ot avtomatizatsii k tsifrovizatsii / A.A. Shut // Ekonomika i upravlenie: problemy, resheniia. – 2025. – T. 11. – № 3. – S. 272–280.
16. Cherepashkov A.A. Metodika otsenki effektivnosti kompleksnykh reshenii promyshlennoi avtomatizatsii / A.A. Cherepashkov, P.A. Samoilov // Izvestiia Samarskogo nauchnogo tsentra Rossiiskoi akademii nauk. – 2021. – T. 23. – № 3. – S. 13–17.
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TECHNOLOGY OF MANAGEMENT

Use of artificial intelligence technologies in risk management of manufacturing entities
Kozhevina O.V., Doctor of Economics, Professor, Bauman Moscow State Technical University, Financial University under the Government of the Russian Federation, Expert, Chamber of Commerce and Industry of the Russian Federation, ol.kozhevina@gmail.com
SPIN-code: 6696–6538; Author ID: 346023; ID РИНЦ 346023; Scopus ID: 57190430404; Researcher ID: R-9605-2017; ORCID: 0000-0001-5347-2253
Sukhanov D.V., Master’s Student Researcher, Financial University under the Government of the Russian Federation, 9261603071@mail.ru

Annotation:
This article substantiates the feasibility and conditions for using neural networks for risk management in small and medium-sized industrial enterprises as a preventative measure in crisis management. Financially and economically stable or quasi-stable conditions are considered as the basic business conditions for the most effective use of neural networks in decision-making under risk and multifactor constraints. The proposed conceptual approach to risk management in industrial entrepreneurship includes a mechanism for implementing «augmented intelligence».
Keywords: risk management, industrial entrepreneurship, analysis, assessment, artificial intelligence systems, neural network.

Referenses
1. Otsenka professionalnykh riskov. OOO «Profinzhiniring». Ofitsialnyi sait kompanii. profinzhiniring.ru/(data obrashcheniia: 10.02.2026).
2. Povyshaem effektivnost diskretnykh proizvodstv s pomoshchiu tsifrovoi sistemy. zyfra.com/product/dispatcher/ (data obrashcheniia: 10.02.2026).
3. Tsifrovaia pomoshch proizvodstvu. Ofitsialnyi sait kompanii K2 TEKh. k2.tech/solution/digital-manufacturing-solutions/ (data obrashcheniia: 08.02.2023).
4. Riakhovskaia A.N., Kheifets P.I., Zaretskii V.A. Osobennosti antikrizisnogo upravleniia na sovremennom etape razvitiia ekonomiki // Finansovyi menedzhment. – 2025. – № 4. – S. 113–119.
5. Antikrizisnoe upravlenie: teoriia i praktika / pod red. A.N. Riakhovskoi. – M.: KnoRus, 2022. – 378 s.
6. Iskusstvennyi intellekt (rynok Rossii) [Elektronnyi resurs] // TAdviser.ru. URL: tadviser.ru/index.php/ Statia: Iskusstvennyi_intellekt_ (rynok_Rossii) (data obrashcheniia: 14.02.2026).
7. Iskusstvennyi intellekt (II, Artificial intelligence, AI) [Elektronnyi resurs] // TAdviser.ru. URL: tadviser.ru/index.php/Produkt: Iskusstvennyi_intellekt_ (II,_Artificial_intelligence,_AI) (data obrashcheniia: 14.02.2026).
8. Ukaz Prezidenta RF ot 18.06.2024 № 529 «Ob utverzhdenii prioritetnykh napravlenii nauchno-tekhnologicheskogo razvitiia i perechnia vazhneishikh naukoemkikh tekhnologii». consultant.ru/document/cons_doc_LAW_478980/ (data obrashcheniia: 14.02.2026).
9. Prikaz Minekonomrazvitiia Rossii ot 29.06.2021 № 392 «Ob utverzhdenii kriteriev opredeleniia prinadlezhnosti proektov k proektam v sfere iskusstvennogo intellekta» (Zaregistrirovano v Miniuste Rossii 28.07.2021 № 64430). consultant.ru/document/cons_doc_LAW_391797/ (data obrashcheniia: 14.02.2026).
10. Ukaz Prezidenta RF ot 10.10.2019 № 490 (red. ot 15.02.2024) «O razvitii iskusstvennogo intellekta v Rossiiskoi Federatsii» (vmeste s «Natsionalnoi strategiei razvitiia iskusstvennogo intellekta na period do 2030 goda»). consultant.ru/document/cons_doc_LAW_335184/ (data obrashcheniia: 14.02.2026).

Evaluation of the application of modern tools for mathematical modeling and information technologies in the formation of enterprise strategy
Kuzubov A.A., PhD in Economics, Associate Professor, Associate Professor of the Department of Institute of End-to-End Technologies «School X», Don State Technical University,
alexceyk@gmail.com
SPIN-code: 3256-6820; Author ID: 823087; Scopus Author ID: 57200272725; Researcher ID (WoS): C-7065-2016; ORCID ID: 0000-0001-5631-7793
Maksimenko A.N., PhD in Economics, Associate Professor, Associate Professor of the Department of Commercial and Entrepreneurial Law, Don State Technical University, manzel@ya.ru
SPIN-code: 6610-2592; Author ID: 833345; Scopus Author ID: 57213686796; Researcher ID (WoS): AFG-5903–2022; ORCID ID: 0000-0003-3734-3085
Sapozhnikova E.Yu., PhD in Economics, Associate Professor, Associate Professor of the Department of Commercial and Entrepreneurial Law at Don State Technical University,
ESapozhnikova1978@yandex.ru
SPIN-code: 8238-6871; Author ID: 839332; Scopus Author ID: 57200189209; Researcher ID (WoS): GRS-4215-2022; ORCID ID: 0000-0002-9389-4124
Rudakova O.Yu., PhD in Economics, Associate Professor, Associate Professor of the Department of Management and Business Technologies at Don State Technical University,
olya.rudakowa2011@yandex.ru
SPIN-code: 1487-7010; Author ID: 733730; Scopus Author ID: 57195719116; Researcher ID (WoS): AAI-6658-2021; ORCID ID: 0000-0002-5352-2350

Annotation:
The article examines the role of methods of mathematical modeling of information technologies in the process of choosing strategies for Russian enterprises, especially in the context of post-crisis economic recovery, in particular in the context of global changes in market conditions.
Keywords: information technology, mathematical modeling, enterprise strategy, digitalization.

Referenses
1. Grigoreva E.M. Upravlenie nesootvetstviiami s pomoshchiu IT-resheniia / E.M. Grigoreva // Ekonomicheskie issledovaniia. – 2024. – № 1.
2. Vliianie globalnykh tendentsii tsifrovizatsii na transformatsiiu biznes-modelei promyshlennykh kompanii / I.N. Krakovskaia, Iu.V. Korokoshko, Iu.Iu. Slushkina, E.A. Kazakov // Regionologiia. – 2022. – T. 30. – № 4 (121). – S. 823–850. – DOI 10.15507/2413-1407.121.030.202204.823-850
3. Innovatsionnye metody i instrumenty prognozirovaniia ekonomicheskoi konieiunktury / V.V. Moroz, K.A. Moskvichev, V.A. Mironchuk, I.V. Zatonskaia // Industrialnaia ekonomika. – 2023. – № 6. – S. 73–77. – DOI 10.47576/2949-1886_2023_6_73
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12. Koptelova A.S. Upravlenie tsifrovoi transformatsiei sotsialno-ekonomicheskoi sistemy / A.S. Koptelova, D.V. Titov, D.V. Getmanskaia // Organizator proizvodstva. – 2024. – T. 32. – № 3. – S. 45–52. – DOI 10.36622/1810-4894.2024.85.29.004

Organizational culture as the main driver of change in the transport industry
Valentseva E.V., Candidate of Technical Sciences, Associate Professor of the Department of Economics, Accounting and Analysis, Rostov State Transport University, e.valentseva@gmail.com
SPIN-code: 1245-1961; Author ID: 17717; Scopus ID: 57418727100; ID RINTS: 17717; ORCID: 0000-0001-9469-0660

Annotation:
For companies in the transportation industry, the path to change lies not through abstract «changes to organizational culture», but through addressing specific business problems through targeted development of relevant cultural aspects.
The article presents a practical model for management, linking the strategic challenges of the transport industry with organizational development tools.
Keywords: challenges of the transport industry, organizational culture, aspects of culture, changes.

Referenses
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Reengineering the business architecture of a logistics company based on bizbok standards
Sysoeva E.A., doctor of economic science, associate professor, head of the Department of Statistics and IT in economics and management, Federal State Budgetary Educational Institution of Higher Education «National Research Ogarev Mordovia State University», sysoewa@mail.ru
SPIN-code: 1833-1430; Author ID: 447000; Scopus ID: 57200044294; ID РИНЦ: 447000; ORCID: orcid.org/0000-0002-8823-6792; Researcher ID: С-4546-2018
Kulikov L.S., postgraduate student, Federal State Budgetary Educational Institution of Higher Education «National Research Ogarev Mordovia State University», w9430@yandex.ru

Annotation:
This article examines the theoretical and methodological aspects of improving an enterprise’s business architecture using frameworks. Based on an analysis of the current state of a logistics company’s business architecture, practical recommendations were developed for developing an effective enterprise business architecture using modern frameworks to improve the company’s operational efficiency and competitiveness. The study demonstrated that implementing the BIZBOK framework into the analyzed enterprise’s architecture will facilitate the optimization of business processes, standardize methodologies, and improve collaboration between various company departments. These changes will enhance the stability of operational processes and strengthen the core value of the company’s service, making its products more attractive to both current and potential clients.
Keywords: business architecture, enterprise architecture, process maturity levels, framework, logistics enterprise.

Referenses
1. Shteingart E.A., Burmistrov A.N. Proektirovanie sistemy biznes-protsessov dlia razrabotki funktsionalnogo predstavleniia arkhitektury krupnogo promyshlennogo predpriiatiia // Voprosy ekonomiki i prava. – 2018. – № 123. – S. 62–67.
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5. Shteingart E.A., Burmistrov A.N. Obzor i sravnitelnaia kharakteristika metodologii razrabotki arkhitektury predpriiatii // Nauchno-tekhnicheskie vedomosti Sankt-Peterburgskogo gosudarstvennogo politekhnicheskogo universiteta. Ekonomicheskie nauki. – 2016. – № 3 (245). – S. 111–129.
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The role of digital communication tools in conflict management (using the example of a student environment)
Krasnostanova M.V., Ph. D. of Psychological Sciences, Associate Professor, Associate Professor of the Department of Economics of Innovation, Faculty of Economics, Lomonosov Moscow State University, krasnostanovamv@my.msu.ru
ORCID ID: 0000-0001-5720-0036; РИНЦ Author ID: 356015; SPIN-code: 8179-3961; scholar.google: z3RLMBAAAAAJ; Researcher ID: B-8914-2018
Zakharova T.A., Bachelor of Management, Faculty of Economics, Lomonosov Moscow State University, zakh.tat@gmail.com
ORCID ID: 0009-0001-0354-7971; Researcher ID: PGL-9145-2026

Annotation:
Digital tools of communication have become an integral element of management, influencing all processes and relationships in companies, including conflicts. Their correct application in conflict management allows to reduce their negative effects and increase the positive ones. Knowledge of the stereotypes of behavior among students in the context of conflicts and the digital environment can optimize the management of young professionals in organizations. Based on the conducted research, the article formulates recommendations on the use of digital means of communication for conflict management, which may be useful to the management of companies.
Keywords: digital means of communication, conflict management, interpersonal conflicts, conflict management strategies, digital environment.

Referenses

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Management in the era of BANI and TACI: from controller to ecosystem architect
Toguzova I.Z., PhD in Economics, Associate Professor, Head of the Management Department, Vladikavkaz Branch of the Financial University under the Government of the Russian Federation,
in_toguzova@mail.ru
SPIN-code: 2730-8090

Annotation:
This article analyzes the paradigm shift in management caused by the transition from a stable industrial society to the turbulent conditions of the digital age (VUCA, BANI, and TACI worlds). The author argues that digital technologies are transforming not only business processes but also the very essence of management, requiring a fundamental rethinking of the role of management. Based on current research and data, four key transformation vectors are identified: from hierarchy to ecosystems, data as the foundation of decisions, leadership as a service and emotional intelligence, and Agile and continuous transformation. The article emphasizes that success in the new reality lies at the intersection of technologies (Data & AI), new structures (Networks & Ecosystems), and the human factor (Emotional Intelligence & Creativity). The author formulates an imperative for business education: it is necessary to train «digital leaders» and «T-shaped» specialists who combine technological literacy with developed soft skills. The article concludes that the future of management lies in the effective symbiosis of human qualities and technology, where artificial intelligence acts not as a substitute but as an enhancer of leadership competencies.
Keywords: digital management transformation, paradigm shift, digital leader, ecosystem management, algorithmic management, service leadership, emotional intelligence, hybrid
teams.

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Strategies for the formation and development of holding structures in the context of digitalization
Gappoev A.A., postgraduate student at the Russian Presidential Academy of National Economy and Public Administration, azrat777@gmail.com

Annotation:
The article discusses the current issues of digital transformation of holdings in the modern economy. The problem of captivity and insourcing in the context of digitalization of holding structures is also being investigated, while both potential advantages and risks are being studied. The reasons for the creation of captive IT companies, their role in the digital transformation of holdings, as well as the prospects for their entry into the open market are analyzed. It is emphasized that the success of captive structures largely depends on the flexibility of the strategy and profit from their own developments. In conclusion, it is noted that the trend towards allocating IT departments will continue, and their future fate will be determined by their ability to adapt to market conditions and monetize their functions.
Keywords: holding structures, digitalization, digital transformation, information systems, captive companies, insourcing.

Referenses
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STUFF MANAGEMENT

Goals and methods of personnel motivation
Bakanov E.A., Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Management and Economics of the Kemerovo State Institute of Culture,
bakanov1956@yandex.ru
SPIN-code: 2528-2890; Autor ID: 885690

Annotation:
The article shows the connection between the goal of the manager, to achieve which he motivates the staff, and the method of motivation that he chooses for this. It has been proven that one of the criteria for the effectiveness of the motivation function is the correspondence of the purpose and method of motivation. Examples of different approaches to classification of motivation methods are given. The concept of motivation method is defined.
Keywords: motivation, management functions, management theory, motivation methods, efficiency.

Referenses
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Development of socio-psychological management tools in the context of sanctions pressure and confrontation
Glamazda A.V., PhD student, «Southern Federal University», Rostov-on-Don, glamazdaaaa@gmail.com
SPIN-code: 7997-1465; Author ID: 984442; ID РИНЦ: 984442; ORCID: 0000-0003-3901-3012

Annotation:
The article analyzes socio-psychological management tools in the context of sanctions and confrontation. The purpose of the work is to substantiate the integration of these tools into management for the adaptation of enterprises. Hypothesis: success depends on the development of employees’ psychological resources (self-efficacy, empathy, responsibility). Grouping of concepts, inductive analysis, graphical generalization, and comparison of domestic and foreign practices are applied. Based on the analysis of LLC «Aureol», the necessity of personnel adaptation, prevention of burnout and formation of psychological resources through confidence, empathy and self-learning is substantiated. The following areas have been identified: the development of self-efficacy, empathy, responsibility and self-learning for staff retention.
Keywords: psychological resource, socio-psychological, management tools, social impact, psychological impact tools, stress, unprecedented sanctions pressure, confrontation.

Referenses
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Development of a strategic program for staff training in line with new management trends
Beavogui S.B., Postgraduate student of the Faculty of Economics «Economics and Management of National Economy (Management)» Patrice Lumumba Peoples’ Friendship University of Russia,
velichestvobea@yandex.ru

Annotation:
The article analyzes the need for personnel training, taking into account new trends and requirements of modern management. The author pays special attention to the essence and importance of the artificial intelligence concept, studying the impact of new technologies on management. The research result has shown that professional development of staff should be carried out in parallel with the development of new technology for personnel training.
Keywords: training, strategic management, corporate strategy, personnel training, new technology, professional training.

Referenses
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